{"id":239298,"date":"2021-10-20T12:04:40","date_gmt":"2021-10-20T10:04:40","guid":{"rendered":"http:\/\/contentcrea.eu\/pourquoi\/"},"modified":"2026-02-12T09:07:29","modified_gmt":"2026-02-12T08:07:29","slug":"pourquoi","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/pourquoi\/","title":{"rendered":"Pourquoi l’adopter ?"},"content":{"rendered":"

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Parce que ContentCrea ouvre la voie \u00e0 un marketing de contenu de nouvelle g\u00e9n\u00e9ration.<\/p>\n

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Notre solution bas\u00e9e sur l\u2019IA simplifie le marketing de contenu, en alignant strat\u00e9gie et mise en \u0153uvre pour garantir votre succ\u00e8s.<\/p>\n

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Selon les \u00e9tudes les plus r\u00e9centes<\/h2>\n

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de marketeurs B2B (seulement) disposent d\u2019une strat\u00e9gie document\u00e9e<\/p>\n

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des marketeurs B2B pensent que leur organisation pourrait faire de l\u2019am\u00e9lioration de la qualit\u00e9 du contenu une priorit\u00e9<\/p>\n

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des marketeurs B2B d\u00e9clarent que leur organisation n\u2019en est pas encore \u00e0 un stade avanc\u00e9 de maturit\u00e9 en marketing de contenu<\/p>\n

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Et vous, o\u00f9 en \u00eates-vous ?<\/p>\n

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Ce dont un excellent marketing de contenu a besoin<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row use_custom_gutter=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb80%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbUne strat\u00e9gie intelligente orient\u00e9e r\u00e9sultats\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbDes informations essentielles, centralis\u00e9es et faciles d\u2019acc\u00e8s\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUne \u00e9quipe align\u00e9e autour d\u2019une vision commune et d\u2019objectifs clairs\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUne production de contenu structur\u00e9e et orient\u00e9e selon les priorit\u00e9s\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUne approche ultra cibl\u00e9e sur votre public\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUne cr\u00e9ation de contenu r\u00e9guli\u00e8re et percutante\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUne collaboration fluide avec vos \u00e9quipes et contributeurs\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbDes contenus de qualit\u00e9, jour apr\u00e8s jour\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbUn suivi de production en temps r\u00e9el, \u00e9tape par \u00e9tape\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc23e6943-69bc-4eaf-b62c-905ed47e2e6b\u00a0\u00bb custom_margin=\u00a0\u00bb||40px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb link_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb link_text_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb link_text_color__hover=\u00a0\u00bb#FDAA00″]<\/p>\n

R\u00e9pondre durablement \u00e0 ces exigences n\u00e9cessite une solution de marketing de contenu \u00e9ditorial<\/a> structur\u00e9e.<\/p>\n

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Vous avez d\u00e9j\u00e0
une strat\u00e9gie de marketing de contenu ?<\/h2>\n

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notre solution a \u00e9t\u00e9 con\u00e7ue pour vous.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3″ _builder_version=\u00a0\u00bb4.27.4″ width_tablet=\u00a0\u00bb70%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb max_width=\u00a0\u00bb1600px\u00a0\u00bb max_width_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_flip_box front_title=\u00a0\u00bbApproche globale\u00a0\u00bb front_image=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2021\/06\/scope.png\u00a0\u00bb front_image_width=\u00a0\u00bb100px\u00a0\u00bb back_title=\u00a0\u00bbLe marketing de contenu de bout-en-bout, en toute simplicit\u00e9\u00a0\u00bb back_content=\u00a0\u00bb<\/p>\n

G\u00e9rez l\u2019ensemble de votre activit\u00e9 de marketing de contenu depuis une seule plateforme : ligne \u00e9ditoriale, personas, plans marketing, contenus, calendrier de publication\u2026 Vous gardez une vision claire, une approche coh\u00e9rente, et vous avancez plus vite.<\/p>\n

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Votre contenu est centralis\u00e9, ce qui permet \u00e0 l\u2019IA d\u2019apprendre de ce que vous avez d\u00e9j\u00e0 cr\u00e9\u00e9 et de proposer des suggestions et contenus de plus en plus pertinents. Collaborez plus facilement avec vos partenaires et concentrez-vous sur ce que vous faites de mieux. <\/p>\n

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D\u00e9couvrez une nouvelle fa\u00e7on de faire du marketing de contenu !<\/h2>\n

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Le marketing de contenu \u00e9ditorial simplifi\u00e9<\/p>\n

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\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
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\n \n \n \n Pourquoi\n <\/span>\n <\/span>\n <\/span>\n \n \n \n l'adopter ?\n <\/span>\n <\/span>\n <\/span>\n <\/h1>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Parce que ContentCrea ouvre […]<\/p>\n","protected":false},"author":1,"featured_media":239145,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Discover why ContentCrea is the AI-powered solution to streamline your content marketing \u2014 boost efficiency, creativity, and results with a unified platform.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-239298","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/239298","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=239298"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/239298\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=239298"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=239298"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}