{"id":23946357,"date":"2025-06-08T17:41:46","date_gmt":"2025-06-08T15:41:46","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/personnalite-adn\/"},"modified":"2026-08-16T17:26:35","modified_gmt":"2026-08-16T15:26:35","slug":"personnalite-adn","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/personnalite-adn\/","title":{"rendered":"Personnalit\u00e9 &#8211; ADN"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\"><div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_breadcrumbs_0 et_pb_breadcrumbs et_pb_module et_flex_module\"><div class=\"et_pb_module_inner\"><nav class=\"et_pb_breadcrumbs--trail\" aria-label=\"Fil D\u2019Ariane\"><a href=\"https:\/\/contentcrea.com\/fr\/\" class=\"et_pb_breadcrumbs--breadcrumb et_pb_breadcrumbs--home\">Home<\/a><span class=\"et_pb_breadcrumbs--separator\">\\<\/span><span class=\"et_pb_breadcrumbs--current et_pb_breadcrumbs--breadcrumb\">Archives<\/span><\/nav><\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p><H1>Personnalit\u00e9 &#8211; ADN<\/h1>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><h2>Qu'est-ce que la personnalit\u00e9 de votre entreprise ou marque ?<\/h2>\n<p><strong>La personnalit\u00e9 d\u2019une organisation d\u00e9signe l\u2019ensemble des valeurs, croyances, cultures et comportements qui d\u00e9finissent sa mani\u00e8re d\u2019agir, d\u2019interagir et de se comporter au quotidien<\/strong>. C\u2019est comme si l\u2019organisation avait une \u00e2me ou un caract\u00e8re propre. Cela inclut notamment des aspects tels que :  <\/p>\n<ul>\n<li>Mission et vision : pourquoi l\u2019organisation existe et ce qu\u2019elle cherche \u00e0 accomplir.<\/li>\n<li>Valeurs : ce qui est important pour l\u2019organisation, la mani\u00e8re dont elle traite ses employ\u00e9s, ses clients et la communaut\u00e9.<\/li>\n<li>Culture interne : la mani\u00e8re dont les relations se construisent et dont les d\u00e9cisions sont prises au sein de l\u2019organisation.<\/li>\n<li>Comportement de l\u2019organisation face aux \u00e9v\u00e9nements externes, aux crises ou aux opportunit\u00e9s.<\/li>\n<\/ul>\n<p><strong>Cela peut \u00eatre consid\u00e9r\u00e9 comme l'ADN de l'organisation<\/strong>: ce qui la d\u00e9finit de l\u2019int\u00e9rieur et influence l\u2019ensemble de ses dimensions.<\/p>\n<p>\u00c0 l\u2019inverse, une marque est souvent per\u00e7ue comme l\u2019image publique ou l\u2019identit\u00e9 per\u00e7ue de l\u2019organisation. Elle se compose d\u2019\u00e9l\u00e9ments visuels (logo, couleurs, typographie), du ton marketing, des messages, des produits ou services, ainsi que de la mani\u00e8re dont l\u2019entreprise se pr\u00e9sente \u00e0 ses clients et au grand public. La marque, c\u2019est ce que les gens voient et ressentent lorsqu\u2019ils interagissent avec l\u2019entreprise. Elle englobe notamment :   <\/p>\n<ul>\n<li>Le logo et le design : l\u2019apparence visuelle de l\u2019entreprise.<\/li>\n<li>La communication : le ton, le style de communication et les messages adress\u00e9s au public.<\/li>\n<li>L'exp\u00e9rience client : la mani\u00e8re dont le public per\u00e7oit son interaction avec les produits ou services (qualit\u00e9, accessibilit\u00e9, service client).<\/li>\n<li>Les associations \u00e9motionnelles que les personnes entretiennent avec l\u2019entreprise.<\/li>\n<\/ul>\n<p><strong>La marque est donc la repr\u00e9sentation externe de l\u2019organisation, construite \u00e0 travers les exp\u00e9riences et les impressions<\/strong>.<\/p>\n<p>Bien qu\u2019\u00e9troitement li\u00e9es, elles ne sont pas exactement identiques : la personnalit\u00e9 de l\u2019organisation influence la marque, mais celle-ci est \u00e9galement fa\u00e7onn\u00e9e par des \u00e9l\u00e9ments externes tels que la perception du public, les interactions avec les clients et les strat\u00e9gies de communication.<\/p>\n<p>Id\u00e9alement, la personnalit\u00e9 de l\u2019organisation et sa marque devraient \u00eatre align\u00e9es. Une entreprise qui valorise la transparence et la confiance doit le refl\u00e9ter \u00e0 la fois dans ses actions internes (personnalit\u00e9) et dans sa mani\u00e8re de communiquer avec le public (marque). Si une organisation v\u00e9hicule une image de marque qui ne correspond ni \u00e0 ses valeurs internes ni \u00e0 ses pratiques r\u00e9elles, cela peut cr\u00e9er une dissonance et nuire \u00e0 sa cr\u00e9dibilit\u00e9. Par exemple, une entreprise qui met en avant son engagement environnemental tout en conservant des pratiques polluantes fragilisera sa marque.   <\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--1e84f618-3f1f-44f4-aef9-de06078664a6\"><div class=\"et_pb_text_inner\"><h2>Id\u00e9alement, la personnalit\u00e9 de l\u2019organisation et sa marque devraient \u00eatre align\u00e9es.<\/h2>\n<p>Une entreprise qui valorise la transparence et la confiance doit le refl\u00e9ter \u00e0 la fois dans ses actions internes (personnalit\u00e9) et dans sa mani\u00e8re de communiquer avec le public (marque).<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><h2>La personnalit\u00e9 de l'organisation dans ContentCrea<\/h2>\n<p>Le marketing de contenu doit refl\u00e9ter l\u2019ADN de votre entreprise ou de votre marque. C\u2019est pourquoi, d\u00e8s votre onboarding, nous l\u2019analysons \u00e0 partir des informations que vous nous avez fournies.  Nous utilisons six dimensions pour d\u00e9finir votre posture de communication et d\u2019organisation. Pour chacune d\u2019elles, vous \u00eates positionn\u00e9 sur un axe entre deux p\u00f4les oppos\u00e9s : <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Formelle \u2013 Informelle<\/h3>\n<p>D\u00e9termine le niveau de formalit\u00e9 de votre communication, en interne comme en externe.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Structur\u00e9 - Flexible<\/h3>\n<p>Refl\u00e8te le degr\u00e9 de structuration de votre entreprise et sa capacit\u00e9 \u00e0 s\u2019adapter rapidement.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Introvertie \u2013 Extravertie<\/h3>\n<p>\u00c9value si vous adoptez une communication discr\u00e8te ou plus ouverte et sociable.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_8 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Froide \u2013 Chaleureuse<\/h3>\n<p>Indique votre mani\u00e8re d\u2019interagir avec vos clients et partenaires : distante ou empathique.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Traditionnelle \u2013 Innovante<\/h3>\n<p>Renseigne sur votre app\u00e9tence pour l\u2019innovation et votre capacit\u00e9 \u00e0 embrasser les nouvelles tendances.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_8_24 et_flex_column_8_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Individualiste \u2013 Collaborative<\/h3>\n<p>Traduit votre culture de travail : plut\u00f4t centr\u00e9e sur l\u2019autonomie ou sur la collaboration.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_block_row\">\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">Ces indicateurs sont essentiels, car ils influencent votre voix de marque, les tons associ\u00e9s, le style r\u00e9dactionnel et les formats de contenu privil\u00e9gi\u00e9s.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_6 et_pb_row et_block_row\">\n<div class=\"et_pb_column_12 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><table>\n<thead>\n<tr>\n<th> <\/th>\n<th>Position extr\u00eame gauche<\/th>\n<th>Position centrale (\u00e9quilibre)<\/th>\n<th>Position extr\u00eame droite<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Formelle \u2013 Informelle<\/strong><\/td>\n<td>Communication institutionnelle, ton soutenu, codes stricts<\/td>\n<td>Ton professionnel mais accessible<\/td>\n<td>Ton d\u00e9contract\u00e9, tutoiement, humour pr\u00e9sent<\/td>\n<\/tr>\n<tr>\n<td><strong>Organis\u00e9e \u2013 Souple<\/strong><\/td>\n<td>Processus tr\u00e8s structur\u00e9s, peu de place \u00e0 l\u2019improvisation<\/td>\n<td>Organisation cadr\u00e9e avec souplesse ponctuelle<\/td>\n<td>Adaptabilit\u00e9 permanente, peu de hi\u00e9rarchie formelle<\/td>\n<\/tr>\n<tr>\n<td><strong>Introvertie \u2013 Extravertie<\/strong><\/td>\n<td>Communication discr\u00e8te, peu de pr\u00e9sence publique<\/td>\n<td>Communication cibl\u00e9e et ma\u00eetris\u00e9e<\/td>\n<td>Communication dynamique, forte pr\u00e9sence sur les r\u00e9seaux<\/td>\n<\/tr>\n<tr>\n<td><strong>Froide \u2013 Chaleureuse<\/strong><\/td>\n<td>Relations client distantes, ton neutre<\/td>\n<td>Relation client personnalis\u00e9e sans familiarit\u00e9<\/td>\n<td>Proximit\u00e9, empathie, usage fr\u00e9quent de storytelling humain<\/td>\n<\/tr>\n<tr>\n<td><strong>Traditionelle \u2013 Innovante<\/strong><\/td>\n<td>Produits\/m\u00e9thodes classiques, peu de veille sectorielle<\/td>\n<td>Int\u00e8gre quelques nouveaut\u00e9s, sans bouleversement<\/td>\n<td>Recherche constante d'innovation, b\u00eata-test de solutions<\/td>\n<\/tr>\n<tr>\n<td><strong>Individualiste \u2013 Collaborative<\/strong><\/td>\n<td>D\u00e9cisions prises par la direction seule<\/td>\n<td>\u00c9changes fr\u00e9quents mais cadre hi\u00e9rarchique en place<\/td>\n<td>D\u00e9cision collective, intelligence collective valoris\u00e9e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_block_row\">\n<div class=\"et_pb_column_13 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><h2>3 exemples d\u2019organisations types<\/h2>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_block_row\">\n<div class=\"et_pb_column_14 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>La PME tech innovante<\/h3>\n<p>Informelle, Souple, Extravertie, Chaleureuse, Innovante, Collaborative.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_15 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>Le cabinet d'expertise comptable<\/h3>\n<p>Formelle, Organis\u00e9e, Introvertie, Froide, Traditionnelle, Individualiste<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_16 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--57p2nsap8f\"><div class=\"et_pb_text_inner\"><h3>La start-up dans la communication<\/h3>\n<p>Informelle, Organis\u00e9e, Extravertie, Chaleureuse, Innovante, Collaborative.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_9 et_pb_row et_block_row\">\n<div class=\"et_pb_column_17 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p>La personnalit\u00e9 de votre entreprise ou marque est importante car elle d\u00e9finit l'image et la mani\u00e8re dont vous vous pr\u00e9sentez \u00e0 votre audience \u00e0 travers vos contenus. Bien s\u00fbr, elle peut \u00e9voluer dans le temps. Vous pourrez revenir ajuster ses curseurs en fonction de votre d\u00e9veloppement et\/ou de votre strat\u00e9gie future.  <\/p>\n<p><strong>Nous vous encourageons \u00e0 revoir le score que nous avons attribu\u00e9 \u00e0 chaque crit\u00e8re<\/strong>.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_flex_row\"><div class=\"et_pb_column_18 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Other Content Marketing Concepts to explore<\/h2>\n<\/div><\/div><div class=\"et_pb_row_11 et_pb_row et_pb_row_nested et_flex_row\"><div class=\"et_pb_column_19 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"0\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>D\u00e9claration de mission<\/p>\n<\/div><\/div><div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"1\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Formats de contenu<\/p>\n<\/div><\/div><div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"2\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Les \u00e9tapes du tunnel de conversion<\/p>\n<\/div><\/div><div class=\"et_pb_text_21 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"3\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Les r\u00e8gles d\u2019\u00e9criture<\/p>\n<\/div><\/div><div class=\"et_pb_text_22 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"4\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Personnalit\u00e9 &#8211; ADN<\/p>\n<\/div><\/div><div class=\"et_pb_text_23 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"5\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Pilier &#038; cluster de sujets<\/p>\n<\/div><\/div><div class=\"et_pb_text_24 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"6\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Plans<\/p>\n<\/div><\/div><div class=\"et_pb_text_25 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"7\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Voix et tons<\/p>\n<\/div><\/div><div class=\"et_pb_text_26 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"8\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Vos personas<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"D\u00e9finissez la personnalit\u00e9 de votre organisation (ADN) avec ContentCrea, fa\u00e7onnez une identit\u00e9 unique pour renforcer la coh\u00e9rence de vos contenus et le lien avec votre audience.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946357","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946357"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946357\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946357"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}