{"id":23946357,"date":"2025-06-08T17:41:46","date_gmt":"2025-06-08T15:41:46","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/personnalite-adn\/"},"modified":"2025-09-03T19:38:43","modified_gmt":"2025-09-03T17:38:43","slug":"personnalite-adn","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/personnalite-adn\/","title":{"rendered":"Personnalit\u00e9 &#8211; ADN"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb z_index=\u00a0\u00bb100&Prime; width=\u00a0\u00bb94%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb15px|2%|10px|2%|false|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb90px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb sticky_position_tablet=\u00a0\u00bbnone\u00a0\u00bb sticky_position_phone=\u00a0\u00bbnone\u00a0\u00bb sticky_position_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_color_all=\u00a0\u00bb#3776FF\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb border_radii__sticky_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb border_width_all__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb border_width_all__sticky=\u00a0\u00bb1px\u00a0\u00bb width__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb width__sticky=\u00a0\u00bb50%\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bboff|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_breadcrumbs hide_home=\u00a0\u00bbon\u00a0\u00bb bc_post_type=\u00a0\u00bbpage\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb items_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb active_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb items_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb items_text_color__hover=\u00a0\u00bb#00E4FF\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/dipi_breadcrumbs][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxIMT4iLCJhZnRlciI6IjwvaDE+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Qu&rsquo;est-ce que la personnalit\u00e9 de votre entreprise ou marque ?<\/h2>\n<p><strong>La personnalit\u00e9 d\u2019une organisation d\u00e9signe l\u2019ensemble des valeurs, croyances, cultures et comportements qui d\u00e9finissent sa mani\u00e8re d\u2019agir, d\u2019interagir et de se comporter au quotidien<\/strong>. C\u2019est comme si l\u2019organisation avait une \u00e2me ou un caract\u00e8re propre. Cela inclut notamment des aspects tels que :  <\/p>\n<ul>\n<li>Mission et vision : pourquoi l\u2019organisation existe et ce qu\u2019elle cherche \u00e0 accomplir.<\/li>\n<li>Valeurs : ce qui est important pour l\u2019organisation, la mani\u00e8re dont elle traite ses employ\u00e9s, ses clients et la communaut\u00e9.<\/li>\n<li>Culture interne : la mani\u00e8re dont les relations se construisent et dont les d\u00e9cisions sont prises au sein de l\u2019organisation.<\/li>\n<li>Comportement de l\u2019organisation face aux \u00e9v\u00e9nements externes, aux crises ou aux opportunit\u00e9s.<\/li>\n<\/ul>\n<p><strong>Cela peut \u00eatre consid\u00e9r\u00e9 comme l&rsquo;ADN de l&rsquo;organisation<\/strong>: ce qui la d\u00e9finit de l\u2019int\u00e9rieur et influence l\u2019ensemble de ses dimensions.<\/p>\n<p>\u00c0 l\u2019inverse, une marque est souvent per\u00e7ue comme l\u2019image publique ou l\u2019identit\u00e9 per\u00e7ue de l\u2019organisation. Elle se compose d\u2019\u00e9l\u00e9ments visuels (logo, couleurs, typographie), du ton marketing, des messages, des produits ou services, ainsi que de la mani\u00e8re dont l\u2019entreprise se pr\u00e9sente \u00e0 ses clients et au grand public. La marque, c\u2019est ce que les gens voient et ressentent lorsqu\u2019ils interagissent avec l\u2019entreprise. Elle englobe notamment :   <\/p>\n<ul>\n<li>Le logo et le design : l\u2019apparence visuelle de l\u2019entreprise.<\/li>\n<li>La communication : le ton, le style de communication et les messages adress\u00e9s au public.<\/li>\n<li>L&rsquo;exp\u00e9rience client : la mani\u00e8re dont le public per\u00e7oit son interaction avec les produits ou services (qualit\u00e9, accessibilit\u00e9, service client).<\/li>\n<li>Les associations \u00e9motionnelles que les personnes entretiennent avec l\u2019entreprise.<\/li>\n<\/ul>\n<p><strong>La marque est donc la repr\u00e9sentation externe de l\u2019organisation, construite \u00e0 travers les exp\u00e9riences et les impressions<\/strong>.<\/p>\n<p>Bien qu\u2019\u00e9troitement li\u00e9es, elles ne sont pas exactement identiques : la personnalit\u00e9 de l\u2019organisation influence la marque, mais celle-ci est \u00e9galement fa\u00e7onn\u00e9e par des \u00e9l\u00e9ments externes tels que la perception du public, les interactions avec les clients et les strat\u00e9gies de communication.<\/p>\n<p>Id\u00e9alement, la personnalit\u00e9 de l\u2019organisation et sa marque devraient \u00eatre align\u00e9es. Une entreprise qui valorise la transparence et la confiance doit le refl\u00e9ter \u00e0 la fois dans ses actions internes (personnalit\u00e9) et dans sa mani\u00e8re de communiquer avec le public (marque). Id\u00e9alement, la personnalit\u00e9 de l\u2019organisation et sa marque doivent \u00eatre align\u00e9es. Une entreprise qui valorise la transparence et la confiance doit le refl\u00e9ter \u00e0 la fois dans ses actions internes (personnalit\u00e9) et dans sa mani\u00e8re de communiquer avec le public (marque). Si une organisation projette une image de marque qui ne correspond pas \u00e0 ses valeurs internes ou \u00e0 son comportement r\u00e9el, cela peut cr\u00e9er une dissonance et nuire \u00e0 la cr\u00e9dibilit\u00e9 de la marque. Par exemple, si une entreprise pr\u00f4ne l\u2019\u00e9co-responsabilit\u00e9 mais que ses pratiques internes sont polluantes, sa marque en p\u00e2tira.[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb1e84f618-3f1f-44f4-aef9-de06078664a6&Prime; custom_margin_tablet=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Id\u00e9alement, la personnalit\u00e9 de l\u2019organisation et sa marque devraient \u00eatre align\u00e9es.<\/h2>\n<p>Une entreprise qui valorise la transparence et la confiance doit le refl\u00e9ter \u00e0 la fois dans ses actions internes (personnalit\u00e9) et dans sa mani\u00e8re de communiquer avec le public (marque).<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>La personnalit\u00e9 de l&rsquo;organisation dans ContentCrea<\/h2>\n<p>Le marketing de contenu doit refl\u00e9ter l\u2019ADN de votre entreprise ou de votre marque. C\u2019est pourquoi, d\u00e8s votre onboarding, nous l\u2019analysons \u00e0 partir des informations que vous nous avez fournies.  Nous utilisons six dimensions pour d\u00e9finir votre posture de communication et d\u2019organisation. Pour chacune d\u2019elles, vous \u00eates positionn\u00e9 sur un axe entre deux p\u00f4les oppos\u00e9s : <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbFormelle \u2013 Informelle\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bbD\u00e9termine le niveau de formalit\u00e9 de votre communication, en interne comme en externe.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; 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_module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbTraditionnelle \u2013 Innovante\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bbRenseigne sur votre app\u00e9tence pour l\u2019innovation et votre capacit\u00e9 \u00e0 embrasser les nouvelles tendances.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbIntrovertie \u2013 Extravertie\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb\u00c9value si vous adoptez une communication discr\u00e8te ou plus ouverte et sociable.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbIndividualiste \u2013 Collaborative\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bbTraduit votre culture de travail : plut\u00f4t centr\u00e9e sur l\u2019autonomie ou sur la collaboration.\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">Ces indicateurs sont essentiels, car ils influencent votre voix de marque, les tons associ\u00e9s, le style r\u00e9dactionnel et les formats de contenu privil\u00e9gi\u00e9s.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb350px\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb overflow-x_tablet=\u00a0\u00bbvisible\u00a0\u00bb overflow-x_phone=\u00a0\u00bbscroll\u00a0\u00bb overflow-x_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb16px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<table>\n<thead>\n<tr>\n<th> <\/th>\n<th>Position extr\u00eame gauche<\/th>\n<th>Position centrale (\u00e9quilibre)<\/th>\n<th>Position extr\u00eame droite<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Formelle \u2013 Informelle<\/strong><\/td>\n<td>Communication institutionnelle, ton soutenu, codes stricts<\/td>\n<td>Ton professionnel mais accessible<\/td>\n<td>Ton d\u00e9contract\u00e9, tutoiement, humour pr\u00e9sent<\/td>\n<\/tr>\n<tr>\n<td><strong>Organis\u00e9e \u2013 Souple<\/strong><\/td>\n<td>Processus tr\u00e8s structur\u00e9s, peu de place \u00e0 l\u2019improvisation<\/td>\n<td>Organisation cadr\u00e9e avec souplesse ponctuelle<\/td>\n<td>Adaptabilit\u00e9 permanente, peu de hi\u00e9rarchie formelle<\/td>\n<\/tr>\n<tr>\n<td><strong>Introvertie \u2013 Extravertie<\/strong><\/td>\n<td>Communication discr\u00e8te, peu de pr\u00e9sence publique<\/td>\n<td>Communication cibl\u00e9e et ma\u00eetris\u00e9e<\/td>\n<td>Communication dynamique, forte pr\u00e9sence sur les r\u00e9seaux<\/td>\n<\/tr>\n<tr>\n<td><strong>Froide \u2013 Chaleureuse<\/strong><\/td>\n<td>Relations client distantes, ton neutre<\/td>\n<td>Relation client personnalis\u00e9e sans familiarit\u00e9<\/td>\n<td>Proximit\u00e9, empathie, usage fr\u00e9quent de storytelling humain<\/td>\n<\/tr>\n<tr>\n<td><strong>Traditionelle \u2013 Innovante<\/strong><\/td>\n<td>Produits\/m\u00e9thodes classiques, peu de veille sectorielle<\/td>\n<td>Int\u00e8gre quelques nouveaut\u00e9s, sans bouleversement<\/td>\n<td>Recherche constante d&rsquo;innovation, b\u00eata-test de solutions<\/td>\n<\/tr>\n<tr>\n<td><strong>Individualiste \u2013 Collaborative<\/strong><\/td>\n<td>D\u00e9cisions prises par la direction seule<\/td>\n<td>\u00c9changes fr\u00e9quents mais cadre hi\u00e9rarchique en place<\/td>\n<td>D\u00e9cision collective, intelligence collective valoris\u00e9e<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>3 exemples d\u2019organisations types<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_3,1_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbLa PME tech innovante\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Informelle, Souple, Extravertie, Chaleureuse, Innovante, Collaborative.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbLe cabinet d&#039;expertise comptable\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Formelle, Organis\u00e9e, Introvertie, Froide, Traditionnelle, Individualiste<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbLa start-up dans la communication\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Informelle, Organis\u00e9e, Extravertie, Chaleureuse, Innovante, Collaborative.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La personnalit\u00e9 de votre entreprise ou marque est importante car elle d\u00e9finit l&rsquo;image et la mani\u00e8re dont vous vous pr\u00e9sentez \u00e0 votre audience \u00e0 travers vos contenus. Bien s\u00fbr, elle peut \u00e9voluer dans le temps. Vous pourrez revenir ajuster ses curseurs en fonction de votre d\u00e9veloppement et\/ou de votre strat\u00e9gie future.  <\/p>\n<p><strong>Nous vous encourageons \u00e0 revoir le score que nous avons attribu\u00e9 \u00e0 chaque crit\u00e8re<\/strong>.<\/p>\n<p>N\u2019h\u00e9sitez pas \u00e0 d\u00e9placer les curseurs pour adapter notre proposition.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_blog_slider select_post_type=\u00a0\u00bbpage\u00a0\u00bb select_custom_tax=\u00a0\u00bbdipi_cpt_category\u00a0\u00bb include_term_ids_of_dipi_cpt_category=\u00a0\u00bbcurrent\u00a0\u00bb show_thumbnail=\u00a0\u00bboff\u00a0\u00bb handle_shortcode_without_rawhtml=\u00a0\u00bbstripe\u00a0\u00bb orderby=\u00a0\u00bbdate_asc\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb navigation_position_right=\u00a0\u00bb-25px\u00a0\u00bb item_bg_color=\u00a0\u00bb#3776FF\u00a0\u00bb navigation_position_left_phone=\u00a0\u00bb-25px\u00a0\u00bb navigation_position_left_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_text_color=\u00a0\u00bb#F9F9F9&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb width_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_tablet=\u00a0\u00bb\u00a0\u00bb header_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_title=\u00a0\u00bbpadding-top:20px\u00a0\u00bb custom_css_content=\u00a0\u00bbdisplay:none;\u00a0\u00bb border_radii_item=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_blog_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dipi_breadcrumbs dipi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipi-breadcrumbs dipi-bc-left\">\n                <ul >\n                    \n                                                \n                <\/ul>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Qu&rsquo;est-ce que la personnalit\u00e9 de votre entreprise ou marque ? La personnalit\u00e9 d\u2019une organisation d\u00e9signe l\u2019ensemble des valeurs, croyances, cultures et comportements qui d\u00e9finissent sa mani\u00e8re d\u2019agir, d\u2019interagir et de se comporter au quotidien. C\u2019est comme si l\u2019organisation avait une \u00e2me ou un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"D\u00e9finissez la personnalit\u00e9 de votre organisation (ADN) avec ContentCrea, fa\u00e7onnez une identit\u00e9 unique pour renforcer la coh\u00e9rence de vos contenus et le lien avec votre audience.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946357","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946357"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946357\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946357"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}