{"id":23946428,"date":"2025-06-09T09:52:57","date_gmt":"2025-06-09T07:52:57","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/les-regles-decriture\/"},"modified":"2026-08-16T17:22:38","modified_gmt":"2026-08-16T15:22:38","slug":"les-regles-decriture","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/les-regles-decriture\/","title":{"rendered":"Les r\u00e8gles d\u2019\u00e9criture"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\"><div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_breadcrumbs_0 et_pb_breadcrumbs et_pb_module et_flex_module\"><div class=\"et_pb_module_inner\"><nav class=\"et_pb_breadcrumbs--trail\" aria-label=\"Fil D\u2019Ariane\"><a href=\"https:\/\/contentcrea.com\/fr\/\" class=\"et_pb_breadcrumbs--breadcrumb et_pb_breadcrumbs--home\">Home<\/a><span class=\"et_pb_breadcrumbs--separator\">\\<\/span><span class=\"et_pb_breadcrumbs--current et_pb_breadcrumbs--breadcrumb\">Archives<\/span><\/nav><\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p><H1>Les r\u00e8gles d\u2019\u00e9criture<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><p>Donner \u00e0 votre organisation une communication coh\u00e9rente<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p>Les mots que vous choisissez pour votre marketing de contenu, qu\u2019il s\u2019agisse d\u2019un \u00e9crit, d\u2019un audio ou d\u2019une vid\u00e9o, ne sont jamais neutres. Ils traduisent vos valeurs, r\u00e9v\u00e8lent votre personnalit\u00e9 et portent votre mission. Dans ce contexte, <strong>les r\u00e8gles d\u2019\u00e9criture assurent une coh\u00e9rence stylistique \u00e0 l\u2019ensemble de vos communications<\/strong>. TElles ne sont pas une simple formalit\u00e9 \u00e9ditoriale : elles sont le prolongement direct de votre ADN, de votre mission et de votre voix.   <\/p>\n<h2>Qu\u2019est-ce qu\u2019une r\u00e8gle d\u2019\u00e9criture ?<\/h2>\n<p>Une r\u00e8gle d\u2019\u00e9criture est une consigne stylistique ou linguistique qui guide la r\u00e9daction de vos contenus. Elle peut concerner : <\/p>\n<ul>\n<li>le <strong>registre de langue<\/strong> (soutenu, courant, familier, expert, autoritaire\u2026) ;<\/li>\n<li>le <strong>style grammatical<\/strong> (usage du pr\u00e9sent ou du futur, ton affirmatif, voix active plut\u00f4t que passive) ;<\/li>\n<li>le <strong>lexique pr\u00e9f\u00e9r\u00e9 ou \u00e0 \u00e9viter<\/strong> (mots-cl\u00e9s repr\u00e9sentatifs de votre univers, expressions proscrites pour des raisons \u00e9thiques ou d\u2019image) ;<\/li>\n<li>le <strong>niveau de formalisme<\/strong> (usage du tutoiement ou du vouvoiement, recours ou non \u00e0 l\u2019humour, \u00e0 la confidence, \u00e0 l\u2019\u00e9motion\u2026) ;<\/li>\n<li>des <strong>choix typographiques<\/strong> (ponctuation, majuscules, abr\u00e9viations, acronymes, emojis\u2026) ;<\/li>\n<li>les <strong>emprunts linguistiques<\/strong> (autoris\u00e9s, traduits, interdits) ;<\/li>\n<li>la <strong>structure des phrases<\/strong> (pr\u00e9f\u00e9rence pour les phrases courtes, tournure active, ordre logique des informations\u2026).<\/li>\n<\/ul>\n<p>Les r\u00e8gles d\u2019\u00e9criture peuvent \u00eatre succinctes ou tr\u00e8s d\u00e9velopp\u00e9es, selon le cadre que vous souhaitez poser. Toutefois, plus elles sont complexes, plus il peut devenir difficile de se les approprier, et donc de les suivre. <\/p>\n<h2>Pourquoi \u00e9tablir des r\u00e8gles d\u2019\u00e9criture ?<\/h2>\n<p>Les r\u00e8gles d\u2019\u00e9criture sont essentielles pour :<\/p>\n<ul>\n<li><strong>Assurer la coh\u00e9rence<\/strong> de vos contenus, quel que soit le canal de diffusion (site, blog, newsletter, r\u00e9seaux sociaux, etc.) ;<\/li>\n<li><strong>Renforcer votre communication<\/strong> en diffusant un style clair, reconnaissable et adapt\u00e9 \u00e0 votre audience ;<\/li>\n<li><strong>Guider les contributeurs<\/strong> internes ou externes en leur fournissant un cadre r\u00e9dactionnel solide ;<\/li>\n<li><strong>Gagner du temps<\/strong> : moins de r\u00e9visions, moins d\u2019aller-retours ;<\/li>\n<li><strong>Professionnaliser votre production de contenu<\/strong> et valoriser votre expertise.<\/li>\n<\/ul>\n<p>Ces r\u00e8gles permettent ainsi \u00e0 toute personne qui \u00e9crit pour votre compte de s\u2019aligner sur une m\u00eame ligne \u00e9ditoriale, sans trahir l'identit\u00e9 de votre organisation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Gr\u00e2ce \u00e0 ContentCrea, ces r\u00e8gles sont g\u00e9n\u00e9r\u00e9es automatiquement \u00e0 partir de votre ADN, de votre mission et de votre voix<\/strong>. Elles sont bien s\u00fbr modifiables \u00e0 tout moment, mais constituent d\u00e8s le d\u00e9part un socle solide pour produire un contenu pertinent, coh\u00e9rent et puissant. <\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--1e84f618-3f1f-44f4-aef9-de06078664a6\"><div class=\"et_pb_text_inner\"><h2>Les r\u00e8gles d'\u00e9criture sont le fil conducteur de votre expression \u00e9ditoriale.<\/h2>\n<p>Elles garantissent que chaque contenu reste fid\u00e8le \u00e0 votre identit\u00e9.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\"><div class=\"et_pb_column_4 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Other Content Marketing Concepts to explore<\/h2>\n<\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_pb_row_nested et_flex_row\"><div class=\"et_pb_column_5 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"0\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>D\u00e9claration de mission<\/p>\n<\/div><\/div><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"1\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Formats de contenu<\/p>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"2\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Les \u00e9tapes du tunnel de conversion<\/p>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"3\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Les r\u00e8gles d\u2019\u00e9criture<\/p>\n<\/div><\/div><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"4\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Personnalit\u00e9 &#8211; ADN<\/p>\n<\/div><\/div><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"5\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Pilier &#038; cluster de sujets<\/p>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"6\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Plans<\/p>\n<\/div><\/div><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"7\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Voix et tons<\/p>\n<\/div><\/div><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"8\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Vos personas<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"D\u00e9couvrez comment d\u00e9finir la voix authentique de votre marque et ses tons adaptables avec ContentCrea, cr\u00e9ez une communication coh\u00e9rente et engageante qui inspire confiance et se distingue.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946428","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946428"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946428\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946428"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}