{"id":23946428,"date":"2025-06-09T09:52:57","date_gmt":"2025-06-09T07:52:57","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/les-regles-decriture\/"},"modified":"2025-06-09T09:52:58","modified_gmt":"2025-06-09T07:52:58","slug":"les-regles-decriture","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/les-regles-decriture\/","title":{"rendered":"Les r\u00e8gles d\u2019\u00e9criture"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb z_index=\u00a0\u00bb100&Prime; width=\u00a0\u00bb94%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb15px|2%|10px|2%|false|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb90px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb sticky_position_tablet=\u00a0\u00bbnone\u00a0\u00bb sticky_position_phone=\u00a0\u00bbnone\u00a0\u00bb sticky_position_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_color_all=\u00a0\u00bb#3776FF\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb border_radii__sticky_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb border_width_all__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb border_width_all__sticky=\u00a0\u00bb1px\u00a0\u00bb width__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb width__sticky=\u00a0\u00bb50%\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bboff|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_breadcrumbs hide_home=\u00a0\u00bbon\u00a0\u00bb bc_post_type=\u00a0\u00bbpage\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb items_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb active_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb items_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb items_text_color__hover=\u00a0\u00bb#00E4FF\u00a0\u00bb][\/dipi_breadcrumbs][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxIMT4iLCJhZnRlciI6IjwvaDE+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;]Donner \u00e0 votre organisation une communication coh\u00e9rente[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Les mots que vous choisissez pour votre marketing de contenu, qu\u2019il s\u2019agisse d\u2019un \u00e9crit, d\u2019un audio ou d\u2019une vid\u00e9o, ne sont jamais neutres. Ils traduisent vos valeurs, r\u00e9v\u00e8lent votre personnalit\u00e9 et portent votre mission. Dans ce contexte, <strong>les r\u00e8gles d\u2019\u00e9criture assurent une coh\u00e9rence stylistique \u00e0 l\u2019ensemble de vos communications<\/strong>. TElles ne sont pas une simple formalit\u00e9 \u00e9ditoriale : elles sont le prolongement direct de votre ADN, de votre mission et de votre voix.   <\/p>\n<h2>Qu\u2019est-ce qu\u2019une r\u00e8gle d\u2019\u00e9criture ?<\/h2>\n<p>Une r\u00e8gle d\u2019\u00e9criture est une consigne stylistique ou linguistique qui guide la r\u00e9daction de vos contenus. Elle peut concerner : <\/p>\n<ul>\n<li>le <strong>registre de langue<\/strong> (soutenu, courant, familier, expert, autoritaire\u2026) ;<\/li>\n<li>le <strong>style grammatical<\/strong> (usage du pr\u00e9sent ou du futur, ton affirmatif, voix active plut\u00f4t que passive) ;<\/li>\n<li>le <strong>lexique pr\u00e9f\u00e9r\u00e9 ou \u00e0 \u00e9viter<\/strong> (mots-cl\u00e9s repr\u00e9sentatifs de votre univers, expressions proscrites pour des raisons \u00e9thiques ou d\u2019image) ;<\/li>\n<li>le <strong>niveau de formalisme<\/strong> (usage du tutoiement ou du vouvoiement, recours ou non \u00e0 l\u2019humour, \u00e0 la confidence, \u00e0 l\u2019\u00e9motion\u2026) ;<\/li>\n<li>des <strong>choix typographiques<\/strong> (ponctuation, majuscules, abr\u00e9viations, acronymes, emojis\u2026) ;<\/li>\n<li>les <strong>emprunts linguistiques<\/strong> (autoris\u00e9s, traduits, interdits) ;<\/li>\n<li>la <strong>structure des phrases<\/strong> (pr\u00e9f\u00e9rence pour les phrases courtes, tournure active, ordre logique des informations\u2026).<\/li>\n<\/ul>\n<p>Les r\u00e8gles d\u2019\u00e9criture peuvent \u00eatre succinctes ou tr\u00e8s d\u00e9velopp\u00e9es, selon le cadre que vous souhaitez poser. Toutefois, plus elles sont complexes, plus il peut devenir difficile de se les approprier, et donc de les suivre. <\/p>\n<h2>Pourquoi \u00e9tablir des r\u00e8gles d\u2019\u00e9criture ?<\/h2>\n<p>Les r\u00e8gles d\u2019\u00e9criture sont essentielles pour :<\/p>\n<ul>\n<li><strong>Assurer la coh\u00e9rence<\/strong> de vos contenus, quel que soit le canal de diffusion (site, blog, newsletter, r\u00e9seaux sociaux, etc.) ;<\/li>\n<li><strong>Renforcer votre communication<\/strong> en diffusant un style clair, reconnaissable et adapt\u00e9 \u00e0 votre audience ;<\/li>\n<li><strong>Guider les contributeurs<\/strong> internes ou externes en leur fournissant un cadre r\u00e9dactionnel solide ;<\/li>\n<li><strong>Gagner du temps<\/strong> : moins de r\u00e9visions, moins d\u2019aller-retours ;<\/li>\n<li><strong>Professionnaliser votre production de contenu<\/strong> et valoriser votre expertise.<\/li>\n<\/ul>\n<p>Ces r\u00e8gles permettent ainsi \u00e0 toute personne qui \u00e9crit pour votre compte de s\u2019aligner sur une m\u00eame ligne \u00e9ditoriale, sans trahir l&rsquo;identit\u00e9 de votre organisation.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Gr\u00e2ce \u00e0 ContentCrea, ces r\u00e8gles sont g\u00e9n\u00e9r\u00e9es automatiquement \u00e0 partir de votre ADN, de votre mission et de votre voix<\/strong>. Elles sont bien s\u00fbr modifiables \u00e0 tout moment, mais constituent d\u00e8s le d\u00e9part un socle solide pour produire un contenu pertinent, coh\u00e9rent et puissant. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb1e84f618-3f1f-44f4-aef9-de06078664a6&Prime; custom_margin_tablet=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Les r\u00e8gles d&rsquo;\u00e9criture sont le fil conducteur de votre expression \u00e9ditoriale.<\/h2>\n<p>Elles garantissent que chaque contenu reste fid\u00e8le \u00e0 votre identit\u00e9.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_blog_slider select_post_type=\u00a0\u00bbpage\u00a0\u00bb select_custom_tax=\u00a0\u00bbdipi_cpt_category\u00a0\u00bb include_term_ids_of_dipi_cpt_category=\u00a0\u00bbcurrent\u00a0\u00bb show_thumbnail=\u00a0\u00bboff\u00a0\u00bb handle_shortcode_without_rawhtml=\u00a0\u00bbstripe\u00a0\u00bb orderby=\u00a0\u00bbdate_asc\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb navigation_position_right=\u00a0\u00bb-25px\u00a0\u00bb item_bg_color=\u00a0\u00bb#3776FF\u00a0\u00bb navigation_position_left_phone=\u00a0\u00bb-25px\u00a0\u00bb navigation_position_left_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_text_color=\u00a0\u00bb#F9F9F9&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_text_align_tablet=\u00a0\u00bb\u00a0\u00bb header_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_title=\u00a0\u00bbpadding-top:20px\u00a0\u00bb custom_css_content=\u00a0\u00bbdisplay:none;\u00a0\u00bb border_radii_item=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_blog_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dipi_breadcrumbs dipi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipi-breadcrumbs dipi-bc-left\">\n                <ul >\n                    \n                                                \n                <\/ul>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Donner \u00e0 votre organisation une communication coh\u00e9renteLes mots que vous choisissez pour votre marketing de contenu, qu\u2019il s\u2019agisse d\u2019un \u00e9crit, d\u2019un audio ou d\u2019une vid\u00e9o, ne sont jamais neutres. Ils traduisent vos valeurs, r\u00e9v\u00e8lent votre personnalit\u00e9 et portent votre mission. Dans ce contexte, les r\u00e8gles [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"D\u00e9couvrez comment d\u00e9finir la voix authentique de votre marque et ses tons adaptables avec ContentCrea, cr\u00e9ez une communication coh\u00e9rente et engageante qui inspire confiance et se distingue.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946428","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946428"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946428\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946428"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}