{"id":23946431,"date":"2025-06-09T10:09:49","date_gmt":"2025-06-09T08:09:49","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/declaration-de-mission\/"},"modified":"2025-09-03T19:10:32","modified_gmt":"2025-09-03T17:10:32","slug":"declaration-de-mission","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/declaration-de-mission\/","title":{"rendered":"D\u00e9claration de mission"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb z_index=\u00a0\u00bb100&Prime; width=\u00a0\u00bb94%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb15px|2%|10px|2%|false|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb90px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb sticky_position_tablet=\u00a0\u00bbnone\u00a0\u00bb sticky_position_phone=\u00a0\u00bbnone\u00a0\u00bb sticky_position_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_color_all=\u00a0\u00bb#3776FF\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb border_radii__sticky_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb border_width_all__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb border_width_all__sticky=\u00a0\u00bb1px\u00a0\u00bb width__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb width__sticky=\u00a0\u00bb50%\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bboff|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_breadcrumbs hide_home=\u00a0\u00bbon\u00a0\u00bb bc_post_type=\u00a0\u00bbpage\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb items_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb active_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb hover_enabled=\u00a0\u00bb0&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb items_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb items_text_color__hover=\u00a0\u00bb#00E4FF\u00a0\u00bb sticky_enabled=\u00a0\u00bb0&Prime;][\/dipi_breadcrumbs][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxIMT4iLCJhZnRlciI6IjwvSDE+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p style=\"text-align: center;\">La boussole de votre marque m\u00eame si vous d\u00e9butez en marketing<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>Quand on lance son activit\u00e9 ou qu\u2019on commence \u00e0 structurer sa communication, on entend souvent qu\u2019il faut \u00e9crire une \u201cmission\u201d. Mais de quoi parle-t-on exactement ? Est-ce un slogan ? Un objectif ? Une promesse ? Un peu tout \u00e7a, mais surtout une base solide pour votre marketing de contenu.     <\/p>\n<p>Chez ContentCrea, on aime rendre les choses simples.<br \/>Alors voici, en langage clair, ce que vous devez savoir sur le mission statement, et pourquoi vous devriez en r\u00e9diger un, m\u00eame si vous n\u2019\u00eates pas (encore) un pro du marketing.<\/p>\n<h2>C\u2019est quoi, un \u00ab\u00a0mission statement\u00a0\u00bb ?<\/h2>\n<p>Un mission statement, ou d\u00e9claration de mission, r\u00e9sume en une ou deux phrases <strong>la raison d\u2019\u00eatre<\/strong> de votre entreprise ou de votre projet. C\u2019est une r\u00e9ponse claire \u00e0 ces trois questions :<\/p>\n<ul>\n<li>Pourquoi vous existez ?<\/li>\n<li>Pour qui ?<\/li>\n<li>Comment vous les aidez ?<\/li>\n<\/ul>\n<p>Ce n\u2019est pas un discours marketing ou un argumentaire de vente. C\u2019est ce qui guide vos actions au quotidien. C\u2019est la <strong>boussole de votre contenu<\/strong>. <\/p>\n<p>Exemple simplifi\u00e9 :<br \/>\u201cNous aidons les artisans \u00e0 trouver plus de clients gr\u00e2ce \u00e0 une communication locale simple et efficace.\u201d<\/p>\n<h2>Mission, vision, valeurs : ne confondons pas tout<\/h2>\n<ul>\n<li>Mission : ce que vous faites aujourd\u2019hui, pour qui, et comment.<\/li>\n<li>vision : l\u2019avenir que vous voulez contribuer \u00e0 construire.<\/li>\n<li>Valeurs : les principes qui guident vos choix.<\/li>\n<\/ul>\n<p>Votre d\u00e9claration de mission est centr\u00e9e sur l\u2019action pr\u00e9sente. Elle peut \u00e9voluer, mais il doit rester <strong>claire et concr\u00e8te<\/strong>. <\/p>\n<h2>Pourquoi c\u2019est essentiel, m\u00eame quand on d\u00e9bute<\/h2>\n<ul>\n<li>Pour vous : \u00e7a vous aide \u00e0 rester coh\u00e9rent dans vos contenus, vos offres, vos choix strat\u00e9giques.<\/li>\n<li>Pour vos clients : ils comprennent rapidement ce que vous proposez et pourquoi \u00e7a peut les concerner.<\/li>\n<li>Pour vos collaborateurs (ou partenaires) : tout le monde tire dans la m\u00eame direction car cela donne un sens commun, une inspiration.<\/li>\n<\/ul>\n<p>Autrement dit, <strong>une bonne d\u00e9claration de mission \u00e9vite les malentendus<\/strong>\u2026 et fait gagner beaucoup de temps.<\/p>\n<h2>\u00c0 quoi ressemble une bonne d\u00e9claration de mission ?<\/h2>\n<p>Un bon \u00e9nonc\u00e9 de mission est :<\/p>\n<p><strong>Clair <\/strong>: \u00e9vitez les grandes phrases vagues.<br \/><strong>Concis <\/strong>: une ou deux phrases maximum.<br \/><strong>Cibl\u00e9 <\/strong>: on doit comprendre qui vous aidez, comment et dans quel but.<\/p>\n<p>Quelques exemples inspirants :<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb1e84f618-3f1f-44f4-aef9-de06078664a6&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Une petite phrase, un grand impact<\/h2>\n<p>Une d\u00e9claration de mission n&rsquo;est pas r\u00e9serv\u00e9e aux grandes entreprises. C&rsquo;est un outil strat\u00e9gique simple qui vous aide \u00e0 cr\u00e9er un marketing de contenu plus coh\u00e9rent, authentique et efficace. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb1_4,1_4,1_4,1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbGoogle\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Organiser les informations \u00e0 l\u2019\u00e9chelle mondiale pour les rendre accessibles et utiles \u00e0 tous.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbPatagonia\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Fabriquer les meilleurs produits, ne pas causer de dommages inutiles, et utiliser notre activit\u00e9 pour inspirer des solutions \u00e0 la crise environnementale.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbTED\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Les id\u00e9es changent tout.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_tilt_image image=\u00a0\u00bbdata:image\/svg+xml;base64,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\u00a0\u00bb tilt_overlay_title_text=\u00a0\u00bbContentCrea\u00a0\u00bb tilt_overlay_desc_text=\u00a0\u00bb<\/p>\n<p>Le marketing de contenu \u00e9ditorial simplifi\u00e9.<\/p>\n<p>\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb94b3668d-47bc-4242-bc5b-cb010bed4dff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_tilt_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Comment r\u00e9diger la v\u00f4tre (m\u00eame si vous partez de z\u00e9ro)<\/h2>\n<p>Pas besoin d\u2019\u00eatre copywriter. Voici une m\u00e9thode simple : <\/p>\n<ul>\n<li>Identifiez votre cible principale : qui voulez-vous aider ?<\/li>\n<li>D\u00e9crivez ce que vous faites concr\u00e8tement : produit, service, accompagnement\u2026<\/li>\n<li>Ajoutez la finalit\u00e9 ou la valeur que vous apportez : en quoi votre solution change la vie de vos clients ?<\/li>\n<\/ul>\n<p>Notez tout, puis r\u00e9duisez \u00e0 l\u2019essentiel. Testez plusieurs formulations. <\/p>\n<p><strong>Bonus <\/strong>: <strong>si, lors de l\u2019onboarding, vous d\u00e9crivez votre activit\u00e9 et vos objectifs, ContentCrea pourra vous proposer automatiquement un mission statement adapt\u00e9<\/strong>.<\/p>\n<h2>Derniers conseils pour \u00e9viter les pi\u00e8ges<\/h2>\n<ul>\n<li>\u00c9vitez les formulations creuses du type \u201coffrir le meilleur service possible \u00e0 nos clients\u201d.<\/li>\n<li>Pr\u00e9f\u00e9rez une phrase qui pourrait figurer sur votre site ou dans votre signature email.<br \/>Ne cherchez pas \u00e0 tout dire.<\/li>\n<li>Concentrez-vous sur l\u2019essentiel, quitte \u00e0 d\u00e9tailler ailleurs (vision, valeurs\u2026).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Vous ne savez pas par o\u00f9 commencer ?<br \/><strong>ContentCrea vous aide \u00e0 poser les bases de votre strat\u00e9gie \u00e9ditoriale, mission incluse<\/strong>. Lancez-vous sans crainte dans le marketing de contenu ! <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_blog_slider select_post_type=\u00a0\u00bbpage\u00a0\u00bb select_custom_tax=\u00a0\u00bbdipi_cpt_category\u00a0\u00bb include_term_ids_of_dipi_cpt_category=\u00a0\u00bbcurrent\u00a0\u00bb show_thumbnail=\u00a0\u00bboff\u00a0\u00bb handle_shortcode_without_rawhtml=\u00a0\u00bbstripe\u00a0\u00bb orderby=\u00a0\u00bbdate_asc\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb navigation=\u00a0\u00bbon\u00a0\u00bb dynamic_bullets=\u00a0\u00bboff\u00a0\u00bb item_bg_color=\u00a0\u00bb#3776FF\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh3&Prime; header_text_color=\u00a0\u00bb#F9F9F9&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb custom_css_title=\u00a0\u00bbpadding-top:20px\u00a0\u00bb custom_css_content=\u00a0\u00bbdisplay:none;\u00a0\u00bb border_radii_item=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_blog_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dipi_breadcrumbs dipi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipi-breadcrumbs dipi-bc-left\">\n                <ul >\n                    \n                                                \n                <\/ul>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>La boussole de votre marque m\u00eame si vous d\u00e9butez en marketingQuand on lance son activit\u00e9 ou qu\u2019on commence \u00e0 structurer sa communication, on entend souvent qu\u2019il faut \u00e9crire une \u201cmission\u201d. Mais de quoi parle-t-on exactement ? Est-ce un slogan ? Un objectif ? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"D\u00e9couvrez comment r\u00e9diger une d\u00e9claration de mission puissante pour votre marketing de contenu avec ContentCrea \u2014 alignez votre marque, votre audience et votre vision \u00e9ditoriale pour un impact durable.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946431","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946431"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946431\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946431"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}