{"id":23946431,"date":"2025-06-09T10:09:49","date_gmt":"2025-06-09T08:09:49","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/declaration-de-mission\/"},"modified":"2026-08-16T17:21:12","modified_gmt":"2026-08-16T15:21:12","slug":"declaration-de-mission","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/declaration-de-mission\/","title":{"rendered":"D\u00e9claration de mission"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\"><div class=\"et_pb_column_0 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_breadcrumbs_0 et_pb_breadcrumbs et_pb_module et_flex_module\"><div class=\"et_pb_module_inner\"><nav class=\"et_pb_breadcrumbs--trail\" aria-label=\"Fil D\u2019Ariane\"><a href=\"https:\/\/contentcrea.com\/fr\/\" class=\"et_pb_breadcrumbs--breadcrumb et_pb_breadcrumbs--home\">Home<\/a><span class=\"et_pb_breadcrumbs--separator\">\\<\/span><span class=\"et_pb_breadcrumbs--current et_pb_breadcrumbs--breadcrumb\">Archives<\/span><\/nav><\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p><H1>D\u00e9claration de mission<\/H1><\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p style=\"text-align: center;\">La boussole de votre marque m\u00eame si vous d\u00e9butez en marketing<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_2 et_pb_row et_block_row\">\n<div class=\"et_pb_column_2 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><p>Quand on lance son activit\u00e9 ou qu\u2019on commence \u00e0 structurer sa communication, on entend souvent qu\u2019il faut \u00e9crire une \u201cmission\u201d. Mais de quoi parle-t-on exactement ? Est-ce un slogan ? Un objectif ? Une promesse ? Un peu tout \u00e7a, mais surtout une base solide pour votre marketing de contenu.     <\/p>\n<p>Chez ContentCrea, on aime rendre les choses simples.<br \/>Alors voici, en langage clair, ce que vous devez savoir sur le mission statement, et pourquoi vous devriez en r\u00e9diger un, m\u00eame si vous n\u2019\u00eates pas (encore) un pro du marketing.<\/p>\n<h2>C\u2019est quoi, un \"mission statement\" ?<\/h2>\n<p>Un mission statement, ou d\u00e9claration de mission, r\u00e9sume en une ou deux phrases <strong>la raison d\u2019\u00eatre<\/strong> de votre entreprise ou de votre projet. C\u2019est une r\u00e9ponse claire \u00e0 ces trois questions :<\/p>\n<ul>\n<li>Pourquoi vous existez ?<\/li>\n<li>Pour qui ?<\/li>\n<li>Comment vous les aidez ?<\/li>\n<\/ul>\n<p>Ce n\u2019est pas un discours marketing ou un argumentaire de vente. C\u2019est ce qui guide vos actions au quotidien. C\u2019est la <strong>boussole de votre contenu<\/strong>. <\/p>\n<p>Exemple simplifi\u00e9 :<br \/>\u201cNous aidons les artisans \u00e0 trouver plus de clients gr\u00e2ce \u00e0 une communication locale simple et efficace.\u201d<\/p>\n<h2>Mission, vision, valeurs : ne confondons pas tout<\/h2>\n<ul>\n<li>Mission : ce que vous faites aujourd\u2019hui, pour qui, et comment.<\/li>\n<li>vision : l\u2019avenir que vous voulez contribuer \u00e0 construire.<\/li>\n<li>Valeurs : les principes qui guident vos choix.<\/li>\n<\/ul>\n<p>Votre d\u00e9claration de mission est centr\u00e9e sur l\u2019action pr\u00e9sente. Elle peut \u00e9voluer, mais il doit rester <strong>claire et concr\u00e8te<\/strong>. <\/p>\n<h2>Pourquoi c\u2019est essentiel, m\u00eame quand on d\u00e9bute<\/h2>\n<ul>\n<li>Pour vous : \u00e7a vous aide \u00e0 rester coh\u00e9rent dans vos contenus, vos offres, vos choix strat\u00e9giques.<\/li>\n<li>Pour vos clients : ils comprennent rapidement ce que vous proposez et pourquoi \u00e7a peut les concerner.<\/li>\n<li>Pour vos collaborateurs (ou partenaires) : tout le monde tire dans la m\u00eame direction car cela donne un sens commun, une inspiration.<\/li>\n<\/ul>\n<p>Autrement dit, <strong>une bonne d\u00e9claration de mission \u00e9vite les malentendus<\/strong>\u2026 et fait gagner beaucoup de temps.<\/p>\n<h2>\u00c0 quoi ressemble une bonne d\u00e9claration de mission ?<\/h2>\n<p>Un bon \u00e9nonc\u00e9 de mission est :<\/p>\n<p><strong>Clair <\/strong>: \u00e9vitez les grandes phrases vagues.<br \/><strong>Concis <\/strong>: une ou deux phrases maximum.<br \/><strong>Cibl\u00e9 <\/strong>: on doit comprendre qui vous aidez, comment et dans quel but.<\/p>\n<p>Quelques exemples inspirants :<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_3 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--1e84f618-3f1f-44f4-aef9-de06078664a6\"><div class=\"et_pb_text_inner\"><h2>Une petite phrase, un grand impact<\/h2>\n<p>Une d\u00e9claration de mission n'est pas r\u00e9serv\u00e9e aux grandes entreprises. C'est un outil strat\u00e9gique simple qui vous aide \u00e0 cr\u00e9er un marketing de contenu plus coh\u00e9rent, authentique et efficace. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_4 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>Google<\/h3>\n<p>Organiser les informations \u00e0 l\u2019\u00e9chelle mondiale pour les rendre accessibles et utiles \u00e0 tous.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_5 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>Patagonia<\/h3>\n<p>Fabriquer les meilleurs produits, ne pas causer de dommages inutiles, et utiliser notre activit\u00e9 pour inspirer des solutions \u00e0 la crise environnementale.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_6 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>TED<\/h3>\n<p>Les id\u00e9es changent tout.<\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h3>ContentCrea<\/h3>\n<p>Le marketing de contenu \u00e9ditorial simplifi\u00e9.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_4 et_pb_row et_block_row\">\n<div class=\"et_pb_column_8 et_pb_column et_pb_column_2_3 et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--b5a9be20-0b81-41b5-a2b8-1c909bbd8d47\"><div class=\"et_pb_text_inner\"><h2>Comment r\u00e9diger la v\u00f4tre (m\u00eame si vous partez de z\u00e9ro)<\/h2>\n<p>Pas besoin d\u2019\u00eatre copywriter. Voici une m\u00e9thode simple : <\/p>\n<ul>\n<li>Identifiez votre cible principale : qui voulez-vous aider ?<\/li>\n<li>D\u00e9crivez ce que vous faites concr\u00e8tement : produit, service, accompagnement\u2026<\/li>\n<li>Ajoutez la finalit\u00e9 ou la valeur que vous apportez : en quoi votre solution change la vie de vos clients ?<\/li>\n<\/ul>\n<p>Notez tout, puis r\u00e9duisez \u00e0 l\u2019essentiel. Testez plusieurs formulations. <\/p>\n<p><strong>Bonus <\/strong>: <strong>si, lors de l\u2019onboarding, vous d\u00e9crivez votre activit\u00e9 et vos objectifs, ContentCrea pourra vous proposer automatiquement un mission statement adapt\u00e9<\/strong>.<\/p>\n<h2>Derniers conseils pour \u00e9viter les pi\u00e8ges<\/h2>\n<ul>\n<li>\u00c9vitez les formulations creuses du type \u201coffrir le meilleur service possible \u00e0 nos clients\u201d.<\/li>\n<li>Pr\u00e9f\u00e9rez une phrase qui pourrait figurer sur votre site ou dans votre signature email.<br \/>Ne cherchez pas \u00e0 tout dire.<\/li>\n<li>Concentrez-vous sur l\u2019essentiel, quitte \u00e0 d\u00e9tailler ailleurs (vision, valeurs\u2026).<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>Vous ne savez pas par o\u00f9 commencer ?<br \/><strong>ContentCrea vous aide \u00e0 poser les bases de votre strat\u00e9gie \u00e9ditoriale, mission incluse<\/strong>. Lancez-vous sans crainte dans le marketing de contenu ! <\/p>\n<\/div><\/div>\n<\/div>\n\n<div class=\"et_pb_column_9 et_pb_column et_pb_column_1_3 et-last-child et_block_column et_pb_column_empty et_pb_css_mix_blend_mode_passthrough\"><\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row\"><div class=\"et_pb_column_10 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><h2 style=\"text-align: center;\">Other Content Marketing Concepts to explore<\/h2>\n<\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_pb_row_nested et_flex_row\"><div class=\"et_pb_column_11 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\"><div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"0\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>D\u00e9claration de mission<\/p>\n<\/div><\/div><div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"1\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Formats de contenu<\/p>\n<\/div><\/div><div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"2\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Les \u00e9tapes du tunnel de conversion<\/p>\n<\/div><\/div><div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"3\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Les r\u00e8gles d\u2019\u00e9criture<\/p>\n<\/div><\/div><div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"4\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Personnalit\u00e9 &#8211; ADN<\/p>\n<\/div><\/div><div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"5\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Pilier &#038; cluster de sujets<\/p>\n<\/div><\/div><div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"6\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Plans<\/p>\n<\/div><\/div><div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"7\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Voix et tons<\/p>\n<\/div><\/div><div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_clickable et_pb_module et_flex_module et_flex_column_6_24 et_flex_column_12_24_tablet et_flex_column_24_24_phone\" data-loop-item=\"8\" data-loop-source=\"loop-04z524ooi0\"><div class=\"et_pb_text_inner\"><p>Vos personas<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_titles_title":"","_seopress_titles_desc":"D\u00e9couvrez comment r\u00e9diger une d\u00e9claration de mission puissante pour votre marketing de contenu avec ContentCrea \u2014 alignez votre marque, votre audience et votre vision \u00e9ditoriale pour un impact durable.","_seopress_robots_index":"","_seopress_robots_follow":"","_seopress_robots_imageindex":"","_seopress_robots_snippet":"","_seopress_robots_primary_cat":"","_seopress_robots_breadcrumbs":"","_seopress_robots_freeze_modified_date":"","_seopress_robots_custom_modified_date":"","_seopress_robots_canonical":"","_seopress_social_fb_title":"","_seopress_social_fb_desc":"","_seopress_social_fb_img":"","_seopress_social_fb_img_attachment_id":0,"_seopress_social_fb_img_width":0,"_seopress_social_fb_img_height":0,"_seopress_social_twitter_title":"","_seopress_social_twitter_desc":"","_seopress_social_twitter_img":"","_seopress_social_twitter_img_attachment_id":0,"_seopress_social_twitter_img_width":0,"_seopress_social_twitter_img_height":0,"_seopress_redirections_value":"","_seopress_redirections_enabled":"","_seopress_redirections_enabled_regex":"","_seopress_redirections_logged_status":"both","_seopress_redirections_param":"","_seopress_redirections_type":301,"_seopress_analysis_target_kw":"","_seopress_news_disabled":"","_seopress_video_disabled":"","_seopress_video":[],"_seopress_pro_schemas_manual":[],"_seopress_pro_rich_snippets_disable_all":"","_seopress_pro_rich_snippets_disable":[],"_seopress_pro_schemas":[],"footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946431","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946431","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946431"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946431\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946431"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946431"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}