{"id":23946449,"date":"2025-06-09T10:34:02","date_gmt":"2025-06-09T08:34:02","guid":{"rendered":"https:\/\/contentcrea.com\/concepts-du-marketing-de-contenu\/plans\/"},"modified":"2025-06-09T10:34:04","modified_gmt":"2025-06-09T08:34:04","slug":"plans","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/concepts-du-marketing-de-contenu\/plans\/","title":{"rendered":"Plans"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb custom_padding=\u00a0\u00bb20px||||false|false\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#ffffff\u00a0\u00bb z_index=\u00a0\u00bb100&Prime; width=\u00a0\u00bb94%\u00a0\u00bb width_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb15px|2%|10px|2%|false|true\u00a0\u00bb sticky_position=\u00a0\u00bbtop\u00a0\u00bb sticky_offset_top=\u00a0\u00bb90px\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb sticky_position_tablet=\u00a0\u00bbnone\u00a0\u00bb sticky_position_phone=\u00a0\u00bbnone\u00a0\u00bb sticky_position_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb border_color_all=\u00a0\u00bb#3776FF\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb border_radii__sticky_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb border_width_all__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb border_width_all__sticky=\u00a0\u00bb1px\u00a0\u00bb width__sticky_enabled=\u00a0\u00bbon|sticky\u00a0\u00bb width__sticky=\u00a0\u00bb50%\u00a0\u00bb custom_margin__sticky_enabled=\u00a0\u00bboff|sticky\u00a0\u00bb custom_margin__sticky=\u00a0\u00bb||||false|false\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_breadcrumbs hide_home=\u00a0\u00bbon\u00a0\u00bb bc_post_type=\u00a0\u00bbpage\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb items_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb active_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb sticky_limit_bottom=\u00a0\u00bbsection\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb items_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb items_text_color__hover=\u00a0\u00bb#00E4FF\u00a0\u00bb][\/dipi_breadcrumbs][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _dynamic_attributes=\u00a0\u00bbcontent\u00a0\u00bb _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF90aXRsZSIsInNldHRpbmdzIjp7ImJlZm9yZSI6IjxIMT4iLCJhZnRlciI6IjwvaDE+IiwiZW5hYmxlX2h0bWwiOiJvZmYifX0=@[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p>La strategie en action<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_3,1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb custom_margin=\u00a0\u00bb||50px||false|false\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center;\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbb5a9be20-0b81-41b5-a2b8-1c909bbd8d47&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<p><strong>Un Plan est un cadre tactique, v\u00e9ritable feuille de route de votre marketing de contenu<\/strong>. Il permet de transformer votre vision \u00e9ditoriale en campagnes concr\u00e8tes, cibl\u00e9es, coh\u00e9rentes et mesurables. <\/p>\n<p>Un plan comprend les \u00e9l\u00e9ments suivants :<\/p>\n<ul>\n<li><strong>Titre <\/strong>: il permet de retrouver et de contextualiser le plan dans le temps.<br \/>Exemples : \u00ab Lead Gen H1 2026 \u00bb, \u00ab Plan de contenu printemps 2026 \u00bb, \u00ab Lancement produit XX 2026 \u00bb, \u00ab Engagement client 2026 \u00bb.<\/li>\n<li><strong>Objectif du plan<\/strong> : notori\u00e9t\u00e9, acquisition de leads, recrutement, engagement, fid\u00e9lisation\u2026<\/li>\n<li><strong>Cibles <\/strong>: persona(s) concern\u00e9(s) par le plan.<\/li>\n<li><strong>Th\u00e9matiques, sujets, mots-cl\u00e9s <\/strong>: 1 \u00e0 3 th\u00e9matiques principales, les mots-cl\u00e9s associ\u00e9s, et les contenus \u00e0 d\u00e9velopper pour chaque th\u00e9matique.<\/li>\n<li><strong>Formats des contenus<\/strong> : articles, FAQ, tutoriels, guides, interviews\u2026<\/li>\n<li><strong>Planning <\/strong>: dur\u00e9e du plan (ex. : 3 \u00e0 6 mois) et rythme des publications.<\/li>\n<li><strong>Zone g\u00e9ographique<\/strong> : pays ou zone cible, car cela peut influencer les angles \u00e9ditoriaux.<\/li>\n<\/ul>\n<p>Un Plan permet ainsi d\u2019aligner objectifs, cibles, contenus et planning pour maximiser l\u2019impact de votre strat\u00e9gie \u00e9ditoriale.<\/p>\n<p>ContentCrea vous aide \u00e0 passer de la strat\u00e9gie \u00e0 l\u2019action, sans friction :<br \/>notre plateforme g\u00e9n\u00e8re des plans adapt\u00e9s \u00e0 votre activit\u00e9, vos cibles et vos priorit\u00e9s. Elle produit automatiquement un agenda de publication et positionne chaque contenu, en fonction de son format, au bon niveau du funnel marketing. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_3&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bb1e84f618-3f1f-44f4-aef9-de06078664a6&Prime; custom_margin_tablet=\u00a0\u00bb40px||||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2>Un cadre tactique pour le succ\u00e8s.<\/h2>\n<p>Alignez les objectifs, les audiences, le contenu et le planning pour maximiser l&rsquo;impact de votre strat\u00e9gie de marketing de contenu.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb90%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_2_font=\u00a0\u00bb|700||||on|||\u00a0\u00bb header_2_text_color=\u00a0\u00bb#8F42EC\u00a0\u00bb header_2_font_size=\u00a0\u00bb24px\u00a0\u00bb header_2_letter_spacing=\u00a0\u00bb3px\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_2_line_height_tablet=\u00a0\u00bb\u00a0\u00bb header_2_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb header_2_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h2 style=\"text-align: center;\">Autres concepts du marketing de contenu \u00e0 explorer<\/h2>\n<p>[\/et_pb_text][dipi_blog_slider select_post_type=\u00a0\u00bbpage\u00a0\u00bb select_custom_tax=\u00a0\u00bbdipi_cpt_category\u00a0\u00bb include_term_ids_of_dipi_cpt_category=\u00a0\u00bbcurrent\u00a0\u00bb show_thumbnail=\u00a0\u00bboff\u00a0\u00bb handle_shortcode_without_rawhtml=\u00a0\u00bbstripe\u00a0\u00bb orderby=\u00a0\u00bbdate_asc\u00a0\u00bb show_author=\u00a0\u00bboff\u00a0\u00bb show_date=\u00a0\u00bboff\u00a0\u00bb show_categories=\u00a0\u00bboff\u00a0\u00bb space_between=\u00a0\u00bb40&Prime; loop=\u00a0\u00bbon\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb autoplay_speed=\u00a0\u00bb2000&Prime; navigation_position_right=\u00a0\u00bb-25px\u00a0\u00bb item_bg_color=\u00a0\u00bb#3776FF\u00a0\u00bb navigation_position_left_phone=\u00a0\u00bb-25px\u00a0\u00bb navigation_position_left_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4&Prime; _module_preset=\u00a0\u00bbdefault\u00a0\u00bb header_level=\u00a0\u00bbh4&Prime; header_text_color=\u00a0\u00bb#F9F9F9&Prime; body_font_size=\u00a0\u00bb16px\u00a0\u00bb width_tablet=\u00a0\u00bb\u00a0\u00bb width_phone=\u00a0\u00bb\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_text_align_tablet=\u00a0\u00bb\u00a0\u00bb header_text_align_phone=\u00a0\u00bbcenter\u00a0\u00bb header_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb header_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb header_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_css_title=\u00a0\u00bbpadding-top:20px\u00a0\u00bb custom_css_content=\u00a0\u00bbdisplay:none;\u00a0\u00bb border_radii_item=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_blog_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p><div class=\"et_pb_module dipi_breadcrumbs dipi_breadcrumbs_0\">\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t<div class=\"et_pb_module_inner\">\n\t\t\t\t\t<div class=\"dipi-breadcrumbs dipi-bc-left\">\n                <ul >\n                    \n                                                \n                <\/ul>\n            <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>La strategie en actionUn Plan est un cadre tactique, v\u00e9ritable feuille de route de votre marketing de contenu. Il permet de transformer votre vision \u00e9ditoriale en campagnes concr\u00e8tes, cibl\u00e9es, coh\u00e9rentes et mesurables. Un plan comprend les \u00e9l\u00e9ments suivants : Titre : il permet de retrouver [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":239145,"parent":23946337,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"Cr\u00e9ez des plans \u00e9ditoriaux structur\u00e9s avec ContentCrea, d\u00e9finissez les objectifs, les audiences, les sujets et les d\u00e9lais pour guider efficacement votre strat\u00e9gie de marketing de contenu.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[57],"class_list":["post-23946449","page","type-page","status-publish","has-post-thumbnail","hentry","dipi_cpt_category-concepts-fr"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=23946449"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946449\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/23946337"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=23946449"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=23946449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}