{"id":27587320,"date":"2026-02-10T22:36:29","date_gmt":"2026-02-10T21:36:29","guid":{"rendered":"https:\/\/contentcrea.com\/solution-de-marketing-de-contenu-editorial\/"},"modified":"2026-03-31T12:23:00","modified_gmt":"2026-03-31T10:23:00","slug":"solution-de-marketing-de-contenu-editorial","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/solution-de-marketing-de-contenu-editorial\/","title":{"rendered":"Solution de marketing de contenu \u00e9ditorial"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb next_background_color=\u00a0\u00bb#ffffff\u00a0\u00bb admin_label=\u00a0\u00bbHead\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#3776FF\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb min_height=\u00a0\u00bb86vh\u00a0\u00bb min_height_tablet=\u00a0\u00bb\u00a0\u00bb min_height_phone=\u00a0\u00bb90vh\u00a0\u00bb min_height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb height_tablet=\u00a0\u00bb48vh\u00a0\u00bb height_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb bottom_divider_style=\u00a0\u00bbtriangle\u00a0\u00bb bottom_divider_height=\u00a0\u00bb30px\u00a0\u00bb bottom_divider_flip=\u00a0\u00bbvertical\u00a0\u00bb hover_transition_duration=\u00a0\u00bb0ms\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ background_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb background_enable_color_phone=\u00a0\u00bboff\u00a0\u00bb use_background_color_gradient_phone=\u00a0\u00bboff\u00a0\u00bb background_enable_mask_style_phone=\u00a0\u00bboff\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-dab79ebb-375d-4dbd-8e9f-d64162967965%22:%91%22colorStart%22%93}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_row column_structure=\u00a0\u00bb3_5,2_5″ make_equal=\u00a0\u00bbon\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_pattern_horizontal_offset=\u00a0\u00bb63%\u00a0\u00bb background_pattern_vertical_offset=\u00a0\u00bb-37%\u00a0\u00bb positioning=\u00a0\u00bbabsolute\u00a0\u00bb position_origin_a=\u00a0\u00bbcenter_center\u00a0\u00bb position_origin_a_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_a_phone=\u00a0\u00bb\u00a0\u00bb position_origin_a_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb position_origin_f_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_f_phone=\u00a0\u00bb\u00a0\u00bb position_origin_f_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb position_origin_r_tablet=\u00a0\u00bb\u00a0\u00bb position_origin_r_phone=\u00a0\u00bb\u00a0\u00bb position_origin_r_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb width_tablet=\u00a0\u00bb90%\u00a0\u00bb width_phone=\u00a0\u00bb94%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_margin=\u00a0\u00bb-20px||||false|false\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb10px||20px||false|false\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||||false|false\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb20px|50px|20px||true|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb30px|0px|30px||true|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb40px|0px|40px|0px|true|false\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ positioning_tablet=\u00a0\u00bbnone\u00a0\u00bb positioning_phone=\u00a0\u00bbnone\u00a0\u00bb positioning_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_css_main_element=\u00a0\u00bbalign-items:center;\u00a0\u00bb border_radii=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_css_main_element_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_css_main_element_phone=\u00a0\u00bb \u00a0\u00bb custom_css_main_element_tablet=\u00a0\u00bbalign-items:center;\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_dual_heading first_heading=\u00a0\u00bbPlateforme de marketing de contenu \u00e9ditorial\u00a0\u00bb second_heading=\u00a0\u00bbpour structurer, planifier et produire des contenus \u00e9ditoriaux coh\u00e9rents\u00a0\u00bb heading_tag=\u00a0\u00bbh1″ heading_display=\u00a0\u00bbcolumn\u00a0\u00bb fh_padding=\u00a0\u00bb0px|0px||0px|false|false\u00a0\u00bb fh_margin=\u00a0\u00bb0px||17px|0px|false|false\u00a0\u00bb sh_style=\u00a0\u00bbnone\u00a0\u00bb fh_padding_tablet=\u00a0\u00bb\u00a0\u00bb fh_padding_phone=\u00a0\u00bb0px|0px||0px|false|false\u00a0\u00bb fh_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb fh_margin_tablet=\u00a0\u00bb0px||6px|0px|false|false\u00a0\u00bb fh_margin_phone=\u00a0\u00bb|0px||0px|false|false\u00a0\u00bb fh_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb33c70222-a5fb-42ae-a23a-464c44fbeac1″ first_heading_text_color=\u00a0\u00bb#F9F9F9″ first_heading_font_size=\u00a0\u00bb2.1vw\u00a0\u00bb second_heading_font=\u00a0\u00bbRaleway|800|||||||\u00a0\u00bb second_heading_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb second_heading_font_size=\u00a0\u00bb1.3vw\u00a0\u00bb second_heading_letter_spacing=\u00a0\u00bb1px\u00a0\u00bb custom_margin_phone=\u00a0\u00bb|0%|30px|0%|false|true\u00a0\u00bb first_heading_font_size_tablet=\u00a0\u00bb3rem\u00a0\u00bb second_heading_font_size_tablet=\u00a0\u00bb3rem\u00a0\u00bb second_heading_font_size_phone=\u00a0\u00bb24px\u00a0\u00bb second_heading_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb module_alignment_tablet=\u00a0\u00bb\u00a0\u00bb module_alignment_phone=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb overlay_bg_color_gradient_type_tablet=\u00a0\u00bblinear\u00a0\u00bb overlay_bg_color_gradient_type_phone=\u00a0\u00bblinear\u00a0\u00bb overlay_bg_color_gradient_type__hover=\u00a0\u00bblinear\u00a0\u00bb image_bg_color_gradient_type__hover=\u00a0\u00bblinear\u00a0\u00bb][\/dipi_dual_heading][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbf1d74705-bacf-4d6a-9eb2-315ec1ffe679″ text_font_size=\u00a0\u00bb1.3rem\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_phone=\u00a0\u00bb20px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ width_tablet=\u00a0\u00bb100%\u00a0\u00bb width_phone=\u00a0\u00bb100%\u00a0\u00bb]<\/p>\n

Pour produire des contenus utiles, r\u00e9guliers et coh\u00e9rents, il faut une base strat\u00e9gique claire, une planification ma\u00eetris\u00e9e, et une ex\u00e9cution industrialisable \u2014 sans perdre le contr\u00f4le \u00e9ditorial.<\/p>\n

ContentCrea est une solution de marketing de contenu<\/strong> qui couvre l\u2019ensemble du cycle : structuration<\/strong> (ADN, personas, plans), planification <\/strong>(agenda, briefs), production <\/strong>(contenus et posts), et collaboration <\/strong>sur une plateforme unique.<\/p>\n

La plateforme agit comme un syst\u00e8me qui structure le marketing de contenu<\/strong> : elle organise les \u00e9l\u00e9ments strat\u00e9giques n\u00e9cessaires pour produire des contenus coh\u00e9rents dans la dur\u00e9e.<\/p>\n

[\/et_pb_text][et_pb_button button_url=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODIxNCJ9fQ==@\u00a0\u00bb button_text=\u00a0\u00bbD\u00e9marrer un essai gratuit\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _dynamic_attributes=\u00a0\u00bbbutton_url\u00a0\u00bb _module_preset=\u00a0\u00bba1436f2d-1189-4d94-bf0e-758434bd1a68″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_button][\/et_pb_column][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.17.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_image_showcase mockup=\u00a0\u00bbiMac White Right\u00a0\u00bb effect=\u00a0\u00bbfade\u00a0\u00bb loop=\u00a0\u00bbon\u00a0\u00bb autoplay=\u00a0\u00bbon\u00a0\u00bb autoplay_speed=\u00a0\u00bb1500″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb width_tablet=\u00a0\u00bb50%\u00a0\u00bb width_phone=\u00a0\u00bb80%\u00a0\u00bb width_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ module_alignment_tablet=\u00a0\u00bbcenter\u00a0\u00bb module_alignment_phone=\u00a0\u00bb\u00a0\u00bb module_alignment_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″][dipi_image_showcase_child title=\u00a0\u00bbWorkplace\u00a0\u00bb bg_img=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-to-generate.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_image_showcase_child][dipi_image_showcase_child title=\u00a0\u00bbOrganization personality\u00a0\u00bb bg_img=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Organization.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_image_showcase_child][dipi_image_showcase_child title=\u00a0\u00bbPersona builder\u00a0\u00bb bg_img=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Persona.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_image_showcase_child][dipi_image_showcase_child title=\u00a0\u00bbSujets\u00a0\u00bb bg_img=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Calendar.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_image_showcase_child][dipi_image_showcase_child title=\u00a0\u00bbContentCrea Editeur Avanc\u00e9\u00a0\u00bb bg_img=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Editor-AI.webp\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/dipi_image_showcase_child][\/dipi_image_showcase][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ admin_label=\u00a0\u00bbFreelancers\u00a0\u00bb module_id=\u00a0\u00bbFreelances\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb z_index=\u00a0\u00bb1″ width=\u00a0\u00bb100%\u00a0\u00bb height_tablet=\u00a0\u00bb\u00a0\u00bb height_phone=\u00a0\u00bb\u00a0\u00bb height_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb3vw||3vw||false|false\u00a0\u00bb bottom_divider_color=\u00a0\u00bb#F9F9F9″ bottom_divider_height=\u00a0\u00bb50px\u00a0\u00bb border_color_bottom=\u00a0\u00bb#8F42EC\u00a0\u00bb global_colors_info=\u00a0\u00bb{%22gcid-dab79ebb-375d-4dbd-8e9f-d64162967965%22:%91%93,%22gcid-ab28609c-cd5b-4cfc-9265-72b8db4c6886%22:%91%22background_color%22%93}\u00a0\u00bb background__sticky_enabled=\u00a0\u00bboff|sticky\u00a0\u00bb background_color__sticky=\u00a0\u00bb#FDAA00″ background_enable_color__sticky=\u00a0\u00bbon\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb6641b03e-d374-405e-aa87-fbca0dc2cfe1″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Pourquoi le marketing de contenu \u00e9choue sans solution structurante<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Dans de nombreuses organisations, la production de contenus devient progressivement difficile \u00e0 piloter :<\/p>\n

[\/et_pb_text][et_pb_blurb title=\u00a0\u00bbles contenus s\u2019accumulent sans architecture claire (th\u00e9matiques, sujets, priorit\u00e9s) ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbla ligne \u00e9ditoriale n\u2019est pas formalis\u00e9e, ou elle n\u2019est pas appliqu\u00e9e de fa\u00e7on constante ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbplusieurs audiences coexistent, sans ciblage explicite ni message coh\u00e9rent ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbla planification se fait \u201cau fil de l\u2019eau\u201d, ce qui fragilise la r\u00e9gularit\u00e9 ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbla r\u00e9daction avance, mais l\u2019alignement avec les objectifs business reste impr\u00e9cis.\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb custom_margin=\u00a0\u00bb30px||||false|false\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

R\u00e9sultat : du temps pass\u00e9, une coh\u00e9rence fragile, et une capacit\u00e9 limit\u00e9e \u00e0 reproduire ce qui fonctionne.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb6641b03e-d374-405e-aa87-fbca0dc2cfe1″ custom_margin_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Qu\u2019est-ce qu\u2019une solution de marketing de contenu, concr\u00e8tement<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Une solution de marketing de contenu ne doit pas seulement \u201caider \u00e0 \u00e9crire\u201d. Elle doit permettre de structurer et relier les \u00e9l\u00e9ments qui rendent la production efficace dans la dur\u00e9e :<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb ol_line_height=\u00a0\u00bb1.7em\u00a0\u00bb ol_font_size_tablet=\u00a0\u00bb\u00a0\u00bb ol_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb ol_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    \n
  1. Une base d\u2019identit\u00e9 \u00e9ditoriale <\/strong>(voix, tons, r\u00e8gles d\u2019\u00e9criture) pour garantir la coh\u00e9rence.<\/li>\n
  2. Des audiences cibles formalis\u00e9es<\/strong> (personas) pour \u00e9viter un contenu g\u00e9n\u00e9rique.<\/li>\n
  3. Un plan marketing \u00e9ditorial<\/strong> (th\u00e9matiques, sujets, mots-cl\u00e9s) pour prioriser et organiser.<\/li>\n
  4. Un agenda de production<\/strong> (formats, parcours client, briefs) pour ex\u00e9cuter avec m\u00e9thode.<\/li>\n
  5. Une production de contenus guid\u00e9e par ces \u00e9l\u00e9ments<\/strong>, avec une coh\u00e9rence appliqu\u00e9e, et une optimisation int\u00e9gr\u00e9e lorsque n\u00e9cessaire.<\/li>\n
  6. Un cadre de collaboration<\/strong> (r\u00f4les, validation, suivi d\u2019avancement) pour produire \u00e0 plusieurs.<\/li>\n<\/ol>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb6641b03e-d374-405e-aa87-fbca0dc2cfe1″ custom_margin_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Ce que ContentCrea n\u2019est pas<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    ContentCrea n\u2019est ni un simple g\u00e9n\u00e9rateur de contenu IA ni une plateforme d\u2019automatisation marketing<\/strong>. La plateforme vise \u00e0 structurer et piloter une strat\u00e9gie compl\u00e8te de marketing de contenu<\/strong>, en alternative aux outils centr\u00e9s uniquement sur la g\u00e9n\u00e9ration de contenu ou l\u2019automatisation des campagnes. <\/p>\n

    [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbCe n\u2019est pas un logiciel SEO\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]<\/p>\n

    ContentCrea int\u00e8gre l\u2019optimisation dans la production, mais sa promesse centrale est la structuration et le pilotage du marketing de contenu pour une qualit\u00e9 optimale.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCe n\u2019est pas un g\u00e9n\u00e9rateur de texte \u201chors contexte\u201d\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]<\/p>\n

    L\u2019IA s\u2019appuie sur l\u2019ADN, les personas, les objectifs marketing et vos contenus pr\u00e9c\u00e9dents pour produire des contenus sur mesure et align\u00e9s.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCe n\u2019est pas un CMS\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]<\/p>\n

    La publication peut se faire via export (HTML) et des connecteurs CMS sont annonc\u00e9s.<\/p>\n

    [\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb background_color=\u00a0\u00bb#3776FF\u00a0\u00bb custom_margin=\u00a0\u00bb||80px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb|20px||20px|false|true\u00a0\u00bb custom_padding_phone=\u00a0\u00bb|20px||20px|false|true\u00a0\u00bb border_radii=\u00a0\u00bbon|4px|4px|4px|4px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbc3dee584-2c56-47f1-893e-e67ea1fb3a37″ header_text_color=\u00a0\u00bb#F9F9F9″ header_2_text_color=\u00a0\u00bb#00E4FF\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb width=\u00a0\u00bb80%\u00a0\u00bb module_alignment=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb\u00a0\u00bb header_2_font_size_phone=\u00a0\u00bb1.7rem\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Une solution de marketing de contenu orient\u00e9e structuration et pilotage<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_text_color=\u00a0\u00bb#F9F9F9″ text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    ContentCrea g\u00e9n\u00e8re et centralise des \u201cactifs \u00e9ditoriaux\u201d qui fonctionnent ensemble :
    ADN <\/strong>\u2013 personas <\/strong>\u2013 plans <\/strong>\u2013 agenda <\/strong>\u2013 contenu<\/strong>
    Chaque \u00e9l\u00e9ment alimente les autres, afin de construire un syst\u00e8me \u00e9ditorial coh\u00e9rent et durable.<\/p>\n

    [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb38447732-c33b-44d7-b075-897b01f23139″ custom_margin_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Une plateforme pour structurer votre marketing de contenu<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbADN de l\u2019organisation\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]La plateforme construit, \u00e0 partir de vos informations, la personnalit\u00e9 de votre organisation, la voix, les tons, et les r\u00e8gles d\u2019\u00e9criture qui garantissent la coh\u00e9rence des contenus.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbPersonas cibles\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]La plateforme formalise vos audiences : donn\u00e9es d\u00e9mographiques, motivations, objectifs, attentes et crit\u00e8res utiles \u00e0 la cr\u00e9ation d\u2019un contenu r\u00e9ellement cibl\u00e9.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbPlans marketing\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]La plateforme structure vos plans : th\u00e9matiques, sujets \u00e0 d\u00e9velopper, et mots-cl\u00e9s associ\u00e9s, adapt\u00e9s \u00e0 votre activit\u00e9 (selon les objectifs d\u00e9finis) et aux besoins de votre audience.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb38447732-c33b-44d7-b075-897b01f23139″ custom_margin_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Une solution pour planifier et piloter la production<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbAgenda de production\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]ContentCrea positionne les sujets au bon niveau du parcours client (funnel marketing), attribue les formats adapt\u00e9s, et g\u00e9n\u00e8re un brief \u00e9ditorial d\u00e9taill\u00e9 pour chaque contenu \u00e0 g\u00e9n\u00e9rer.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbSuivi d\u2019avancement\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]L\u2019agenda permet de suivre les statuts et les \u00e9ch\u00e9ances, avec des indicateurs d\u2019alerte en cas de retard ou de contenu \u00e0 corriger.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb38447732-c33b-44d7-b075-897b01f23139″ custom_margin_last_edited=\u00a0\u00bboff|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Une solution pour produire des contenus coh\u00e9rents, pr\u00eats \u00e0 l\u2019emploi<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbContenus longs \u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]Les contenus sont produits \u00e0 partir de vos directives \u00e9ditoriales, en tenant compte de l\u2019ADN, des personas, des objectifs business et du niveau du tunnel. L\u2019approche couvre la structuration et la r\u00e9daction pour aboutir \u00e0 un contenu pr\u00eat \u00e0 l\u2019emploi.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbPosts sociaux\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]Les posts sont g\u00e9n\u00e9r\u00e9s dans la continuit\u00e9 de vos directives et de votre ADN, afin de maintenir une coh\u00e9rence sur les canaux sociaux.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb38447732-c33b-44d7-b075-897b01f23139″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Pour quels profils ContentCrea est une solution adapt\u00e9e<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    ContentCrea est con\u00e7ue pour ceux qui veulent produire mieux, plus r\u00e9guli\u00e8rement, et avec une coh\u00e9rence ma\u00eetris\u00e9e, sans d\u00e9pendre d\u2019une \u00e9quipe compl\u00e8te d\u2019experts.<\/p>\n

    [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbFreelances et TPE\/PME\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]<\/p>\n

    Structurer un plan, produire avec m\u00e9thode, garder une coh\u00e9rence malgr\u00e9 des ressources limit\u00e9es.<\/p>\n

    [\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbResponsables marketing \/ direction marketing\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]Planifier efficacement, coordonner les validations, produire \u00e0 l\u2019\u00e9chelle et combler des lacunes d\u2019expertise sur certains sujets.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bb\u00c9quipes marketing\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]G\u00e9rer la planification, plusieurs audiences, maintenir une qualit\u00e9 constante.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbAgences\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]G\u00e9rer plusieurs comptes clients via le multi-comptes (environnement d\u00e9di\u00e9 par client), avec des acc\u00e8s g\u00e9r\u00e9s par r\u00f4les.[\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbCr\u00e9ateurs de contenu & bloggers\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbc59beea5-80f7-4b40-ae4c-6abf0ae2f378″]B\u00e2tir une strat\u00e9gie coh\u00e9rente et tenir la cadence de publication.[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bba98c3812-31d9-4de8-b633-f72c53f1b5ce\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#8F42EC\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Les b\u00e9n\u00e9fices d\u2019une solution de marketing de contenu structur\u00e9e<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ul_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    En centralisant strat\u00e9gie, planification et production dans une m\u00eame logique, vous obtenez :<\/p>\n

    [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbune coh\u00e9rence \u00e9ditoriale garantie (voix, tons, r\u00e8gles) ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbune clart\u00e9 strat\u00e9gique (th\u00e9matiques, sujets, priorit\u00e9s) ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbune ex\u00e9cution pilotable gr\u00e2ce \u00e0 l\u2019agenda, aux briefs et au suivi de production ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbune collaboration cadr\u00e9e (r\u00f4les, commentaires, validation) ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbun gain de temps op\u00e9rationnel sans renoncer au contr\u00f4le, puisque vous pouvez ajuster la version finale de tous les contenus produits.\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=\u00a0\u00bb2_5,3_5″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bba98c3812-31d9-4de8-b633-f72c53f1b5ce\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb2_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb13740264-8b94-49a8-823a-6bc5bb4ded4f\u00a0\u00bb header_2_text_align=\u00a0\u00bbleft\u00a0\u00bb header_2_text_color=\u00a0\u00bb#8F42EC\u00a0\u00bb custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    Collaboration, validation et contr\u00f4le : produire \u00e0 plusieurs sans perdre la coh\u00e9rence<\/h2>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=\u00a0\u00bb3_5″ _builder_version=\u00a0\u00bb4.27.5″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb ul_line_height=\u00a0\u00bb1.4em\u00a0\u00bb header_2_text_color=\u00a0\u00bb#3776FF\u00a0\u00bb header_2_line_height=\u00a0\u00bb1.1em\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb22px\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

    ContentCrea int\u00e8gre un fonctionnement adapt\u00e9 au travail en \u00e9quipe :<\/p>\n

    [\/et_pb_text][et_pb_blurb title=\u00a0\u00bbinvitation de collaborateurs (\u00e9quipe, clients, experts externes selon la souscription) ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbr\u00f4les et responsabilit\u00e9s (dont \u00c9diteur et Strat\u00e9giste) ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbworkflow de validation : commenter, valider ou demander des ajustements avant publication ;\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][et_pb_blurb title=\u00a0\u00bbconservation de l\u2019historique des contenus pour capitaliser sur la production.\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb^||divi||400″ _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bb23b7bbcd-313a-4fde-a794-fa7233f28c6a\u00a0\u00bb][\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ custom_padding_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb admin_label=\u00a0\u00bbExpanding CTA\u00a0\u00bb _builder_version=\u00a0\u00bb4.19.4″ background_color=\u00a0\u00bbRGBA(255,255,255,0)\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb background_blend=\u00a0\u00bboverlay\u00a0\u00bb custom_padding=\u00a0\u00bb50px||160px||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb0px||80px||false|false\u00a0\u00bb custom_padding_phone=\u00a0\u00bb0px||60px||false|false\u00a0\u00bb saved_tabs=\u00a0\u00bball\u00a0\u00bb collapsed=\u00a0\u00bbon\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb width=\u00a0\u00bb90%\u00a0\u00bb max_width=\u00a0\u00bb1395px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.17.2″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][dipi_expanding_cta content_image=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2020\/12\/contentcrea-blanc.png\u00a0\u00bb content_title=\u00a0\u00bbStructurer votre marketing de contenu avec ContentCrea\u00a0\u00bb content_description=\u00a0\u00bb<\/p>\n

    Vous pouvez tester la plateforme via une p\u00e9riode d\u2019essai gratuite de 7 jours<\/strong> afin d\u2019explorer l\u2019ensemble du processus : structurer votre ADN \u00e9ditorial, formaliser vos personas, construire un plan marketing \u00e9ditorial, organiser l\u2019agenda, g\u00e9n\u00e9rer des contenus.<\/p>\n

    \u00a0\u00bb show_content_button=\u00a0\u00bbon\u00a0\u00bb content_button_text=\u00a0\u00bbD\u00e9marrer un essai gratuit\u00a0\u00bb content_button_link=\u00a0\u00bb@ET-DC@eyJkeW5hbWljIjp0cnVlLCJjb250ZW50IjoicG9zdF9saW5rX3VybF9wYWdlIiwic2V0dGluZ3MiOnsicG9zdF9pZCI6IjIzODIxNCJ9fQ==@\u00a0\u00bb zoom_in_expanding=\u00a0\u00bb1.1″ hide_header=\u00a0\u00bbon\u00a0\u00bb hide_backtotop=\u00a0\u00bbon\u00a0\u00bb overlay_above_background=\u00a0\u00bbon\u00a0\u00bb content_icon_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_image_icon_width=\u00a0\u00bb120px\u00a0\u00bb container_padding=\u00a0\u00bb100px|30px|100px|30px|false|false\u00a0\u00bb content_width=\u00a0\u00bb900px\u00a0\u00bb content_bg_use_color_gradient=\u00a0\u00bbon\u00a0\u00bb content_bg_color_gradient_direction=\u00a0\u00bb144deg\u00a0\u00bb content_bg_color_gradient_direction_radial=\u00a0\u00bbtop\u00a0\u00bb content_bg_color_gradient_stops=\u00a0\u00bb#200056 5%|#3776ff 66%|#00e4ff 100%\u00a0\u00bb overlay_bg_use_color_gradient=\u00a0\u00bbon\u00a0\u00bb overlay_bg_color_gradient_direction=\u00a0\u00bb151deg\u00a0\u00bb overlay_bg_color_gradient_stops=\u00a0\u00bbrgba(32,0,86,0.92) 21%|rgba(32,0,86,0.72) 100%\u00a0\u00bb overlay_bg_color_gradient_overlays_image=\u00a0\u00bbon\u00a0\u00bb overlay_bg_image=\u00a0\u00bbhttps:\/\/contentcrea.com\/wp-content\/uploads\/2025\/05\/ContentCrea-Background.webp\u00a0\u00bb container_padding_tablet=\u00a0\u00bb100px|30px|100px|30px|false|false\u00a0\u00bb container_padding_phone=\u00a0\u00bb60px|20px|60px|20px|false|false\u00a0\u00bb container_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb content_width_tablet=\u00a0\u00bb900px\u00a0\u00bb content_width_phone=\u00a0\u00bb900px\u00a0\u00bb content_width_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.5″ _dynamic_attributes=\u00a0\u00bbcontent_button_link\u00a0\u00bb _module_preset=\u00a0\u00bbdefault\u00a0\u00bb content_title_font=\u00a0\u00bbPoppins|700|||||||\u00a0\u00bb content_title_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_title_font_size=\u00a0\u00bb42px\u00a0\u00bb content_desc_font=\u00a0\u00bb|300|||||||\u00a0\u00bb content_desc_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_desc_font_size=\u00a0\u00bb25px\u00a0\u00bb content_desc_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_enable_color=\u00a0\u00bboff\u00a0\u00bb background_enable_image=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb custom_content_button=\u00a0\u00bbon\u00a0\u00bb content_button_text_size=\u00a0\u00bb20px\u00a0\u00bb content_button_text_color=\u00a0\u00bb#FFFFFF\u00a0\u00bb content_button_bg_color=\u00a0\u00bb#200056″ content_button_border_width=\u00a0\u00bb0px\u00a0\u00bb content_button_border_color=\u00a0\u00bb#8F42EC\u00a0\u00bb content_button_border_radius=\u00a0\u00bb5px\u00a0\u00bb content_button_font=\u00a0\u00bbPoppins||||||||\u00a0\u00bb content_button_use_icon=\u00a0\u00bboff\u00a0\u00bb content_button_custom_margin=\u00a0\u00bb20px||||false|false\u00a0\u00bb content_button_custom_padding=\u00a0\u00bb15px|40px|15px|40px|false|false\u00a0\u00bb image_icon_custom_margin=\u00a0\u00bb||20px||false|false\u00a0\u00bb width=\u00a0\u00bb100%\u00a0\u00bb max_width=\u00a0\u00bb100%\u00a0\u00bb custom_margin=\u00a0\u00bb||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb100px|100px|100px|100px|false|false\u00a0\u00bb custom_padding_last_edited=\u00a0\u00bboff|desktop\u00a0\u00bb content_title_font_size_tablet=\u00a0\u00bb50px\u00a0\u00bb content_title_font_size_phone=\u00a0\u00bb30px\u00a0\u00bb content_title_font_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb content_title_letter_spacing_tablet=\u00a0\u00bb0px\u00a0\u00bb content_title_letter_spacing_phone=\u00a0\u00bb0px\u00a0\u00bb content_title_letter_spacing_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb content_title_line_height_tablet=\u00a0\u00bb\u00a0\u00bb content_title_line_height_phone=\u00a0\u00bb1.2em\u00a0\u00bb content_title_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb content_desc_font_size_tablet=\u00a0\u00bb25px\u00a0\u00bb content_desc_font_size_phone=\u00a0\u00bb21px\u00a0\u00bb content_desc_font_size_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb content_desc_line_height_tablet=\u00a0\u00bb1.7em\u00a0\u00bb content_desc_line_height_phone=\u00a0\u00bb1.5em\u00a0\u00bb content_desc_line_height_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb content_button_text_size_tablet=\u00a0\u00bb20px\u00a0\u00bb content_button_text_size_phone=\u00a0\u00bb16px\u00a0\u00bb content_button_text_size_last_edited=\u00a0\u00bbon|tablet\u00a0\u00bb border_color_all=\u00a0\u00bb#F9F9F9″ border_radii_container=\u00a0\u00bbon|5px|5px|5px|5px\u00a0\u00bb box_shadow_style_container=\u00a0\u00bbpreset1″ box_shadow_color_container=\u00a0\u00bbrgba(25,0,79,0.42)\u00a0\u00bb box_shadow_style_content_button=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb content_button_custom_padding__hover_enabled=\u00a0\u00bboff|desktop\u00a0\u00bb content_button_custom_padding__hover=\u00a0\u00bb15px|50px|15px|40px|false|false\u00a0\u00bb box_shadow_color_container__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb box_shadow_color_container__hover=\u00a0\u00bbrgba(10,0,79,0.61)\u00a0\u00bb box_shadow_blur_container__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb box_shadow_blur_container__hover=\u00a0\u00bb160px\u00a0\u00bb box_shadow_vertical_content_button__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb box_shadow_blur_content_button__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb box_shadow_spread_content_button__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb box_shadow_vertical_content_button__hover=\u00a0\u00bb0px\u00a0\u00bb box_shadow_blur_content_button__hover=\u00a0\u00bb0px\u00a0\u00bb box_shadow_spread_content_button__hover=\u00a0\u00bb0px\u00a0\u00bb content_button_bg_color__hover_enabled=\u00a0\u00bbon|hover\u00a0\u00bb content_button_bg_color__hover=\u00a0\u00bb#F9F9F9″ content_button_bg_enable_color__hover=\u00a0\u00bbon\u00a0\u00bb content_button_text_color__hover_enabled=\u00a0\u00bbon|desktop\u00a0\u00bb content_button_text_color__hover=\u00a0\u00bb#200056″][\/dipi_expanding_cta][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

    \n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t\n\t\t\t\t
    \n\t\t\t\t\t\n
    \n

    \n \n \n \n Plateforme de marketing de contenu \u00e9ditorial\n <\/span>\n <\/span>\n <\/span>\n \n \n \n pour structurer, planifier et produire des contenus \u00e9ditoriaux coh\u00e9rents\n <\/span>\n <\/span>\n <\/span>\n <\/h1>\n <\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>Pour produire des contenus utiles, r\u00e9guliers et coh\u00e9rents, […]<\/p>\n","protected":false},"author":1,"featured_media":239145,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Content Marketing Platform | Editorial Strategy Software","_seopress_titles_desc":"ContentCrea structures content marketing: define your editorial DNA and personas, plan your calendar, produce content and social posts, and collaborate in one platform.","_seopress_robots_index":"","_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"dipi_cpt_category":[],"class_list":["post-27587320","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/27587320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/comments?post=27587320"}],"version-history":[{"count":0,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/pages\/27587320\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media\/239145"}],"wp:attachment":[{"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/media?parent=27587320"}],"wp:term":[{"taxonomy":"dipi_cpt_category","embeddable":true,"href":"https:\/\/contentcrea.com\/fr\/wp-json\/wp\/v2\/dipi_cpt_category?post=27587320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}