{"id":27587320,"date":"2026-02-10T22:36:29","date_gmt":"2026-02-10T21:36:29","guid":{"rendered":"https:\/\/contentcrea.com\/solution-de-marketing-de-contenu-editorial\/"},"modified":"2026-08-18T06:48:13","modified_gmt":"2026-08-18T04:48:13","slug":"solution-de-marketing-de-contenu-editorial","status":"publish","type":"page","link":"https:\/\/contentcrea.com\/fr\/solution-de-marketing-de-contenu-editorial\/","title":{"rendered":"Solution de marketing de contenu \u00e9ditorial"},"content":{"rendered":"<style id=\"divi-off-canvas-hide-on-load\">\n[data-interaction-target=\"w09yh7vpew\"] { display: none !important; }\n<\/style>\n<div class=\"et_pb_section_3 et_pb_section et_pb_section--fixed et_section_regular et_block_section et_animated et-interaction-target-w09yh7vpew\" data-interaction-trigger=\"ozygnkbxd5\" data-interaction-target=\"w09yh7vpew\"><div class=\"et_pb_row_21 et_pb_row et_block_row\"><div class=\"et_pb_column_31 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_video_0 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><iframe title=\"ContentCrea : la solution pour structurer le marketing de contenu\" width=\"1080\" height=\"608\" src=\"https:\/\/www.youtube.com\/embed\/6KhUGl0NND8?feature=oembed\"  allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_0 et_pb_section et_section_regular et_flex_section section_has_divider et_pb_bottom_divider\">\n<div class=\"et_pb_row_0 et_pb_row et_flex_row\">\n<div class=\"et_pb_column_0 et_pb_column et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module et_pb_text_align_center-phone preset--module--divi-text--wo9aymxz49\"><div class=\"et_pb_text_inner\"><h1>Solution de marketing de contenu pour structurer, planifier et produire des contenus \u00e9ditoriaux coh\u00e9rents.<\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--f1d74705-bacf-4d6a-9eb2-315ec1ffe679\"><div class=\"et_pb_text_inner\"><p>Pour produire des contenus utiles, r\u00e9guliers et coh\u00e9rents, il faut une base strat\u00e9gique claire, une planification ma\u00eetris\u00e9e, et une ex\u00e9cution industrialisable \u2014 sans perdre le contr\u00f4le \u00e9ditorial.<\/p>\n<p>ContentCrea est une <strong>solution de marketing de contenu<\/strong> qui couvre l\u2019ensemble du cycle : <strong>structuration<\/strong> (ADN, personas, plans), <strong>planification <\/strong>(agenda, briefs), <strong>production <\/strong>(contenus et posts), et <strong>collaboration <\/strong>sur une plateforme unique.<\/p>\n<p>La plateforme fonctionne comme <strong>un syst\u00e8me de structuration de votre marketing de contenu<\/strong> : elle organise les \u00e9l\u00e9ments strat\u00e9giques n\u00e9cessaires pour produire des contenus \u00e9ditoriaux coh\u00e9rents dans le temps.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--module--divi-button--7a280fd5-e1c0-40d4-92c4-5bd70ec76cd6_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-button--7a280fd5-e1c0-40d4-92c4-5bd70ec76cd6\" href=\"https:\/\/contentcrea.com\/plans-pricing\/\">D\u00e9marrer un essai gratuit<\/a><\/div>\n\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_1_wrapper\"><a class=\"et_pb_button_1 et_pb_button et_pb_bg_layout_light et-interaction-target-2ckuo23tsq et_pb_module et_flex_module\" href=\"\" data-icon=\"\ue0d1\" data-interaction-trigger=\"0ws5hxglss\" data-interaction-target=\"2ckuo23tsq\">Pr\u00e9sentation vid\u00e9o<\/a><\/div>\n<\/div>\n\n<div class=\"et_pb_column_1 et_pb_column et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"dipi_image_showcase_0 dipi_image_showcase et_pb_bg_layout_light et_pb_module\"><div class=\"dipi-mockup \" data-mockup=\"imac-white-right\" data-order-number=\"0\">\n                <div class=\"dipi-mockup-screen imac-white-right\" data-columnsdesktop='1' data-loop='on' data-speed='500' data-navigation='false' data-pagination='false' data-autoplay='on' data-autoplayspeed='1500' data-pauseonhover='on' data-effect='fade' data-rotate='50' data-enableVerticalScroll='off'>\n                    <div class=\"dipi-image-showcase-wrapper swiper-wrapper\">\n                        \n<div class=\"dipi_image_showcase_child_0 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-to-generate.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-to-generate.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-to-generate-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-to-generate-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-to-generate-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803842\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_1 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Organization.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Organization.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Organization-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Organization-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Organization-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803614\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_2 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-persona-cards.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-persona-cards.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-persona-cards-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-persona-cards-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-persona-cards-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-27588634\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_3 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Persona.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Persona.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Persona-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Persona-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Persona-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803616\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_4 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-plans.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-plans.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-plans-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-plans-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2026\/07\/contentcrea-plans-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-27588635\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_5 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Plan.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Plan.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Plan-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Plan-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Plan-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803618\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_6 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Calendar.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Calendar.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Calendar-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Calendar-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Calendar-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803602\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_7 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Editor-AI.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Editor-AI.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Editor-AI-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Editor-AI-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/Editor-AI-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803612\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_8 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-written.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-written.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-written-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-written-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/11\/ContentCrea-Workspace-Content-written-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-25803853\" \/><\/div><\/div>\n\n<div class=\"dipi_image_showcase_child_9 dipi_image_showcase_child et_pb_bg_layout_light et_pb_module\"><div class=\"et_pb_module_inner\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/06\/contentcrea-kpis.webp\" width=\"1870\" height=\"1039\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/06\/contentcrea-kpis.webp 1870w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/06\/contentcrea-kpis-1280x711.webp 1280w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/06\/contentcrea-kpis-980x545.webp 980w, https:\/\/contentcrea.com\/wp-content\/uploads\/2025\/06\/contentcrea-kpis-480x267.webp 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1870px, 100vw\" class=\"wp-image-27588620\" \/><\/div><\/div>\n\n                    <\/div>\n                <\/div>\n                <picture>\n\t\t\t\t<source media=\"(max-width: 768px)\" srcset=\"https:\/\/contentcrea.com\/wp-content\/plugins\/divi-pixel\/divi5\/modules\/ImageShowcase\/mockups\/imac-white-right-s.png\">\n\t\t\t\t<source media=\"(max-width: 980px)\" srcset=\"https:\/\/contentcrea.com\/wp-content\/plugins\/divi-pixel\/divi5\/modules\/ImageShowcase\/mockups\/imac-white-right-m.png\">\n\t\t\t\t<img decoding=\"async\" class=\"dipi-mockup\" src=\"https:\/\/contentcrea.com\/wp-content\/plugins\/divi-pixel\/divi5\/modules\/ImageShowcase\/mockups\/imac-white-right.png\" alt=\"imac-white-right\">\n\t\t\t<\/picture>\n            <\/div><\/div>\n<\/div>\n<\/div>\n<div class=\"et_pb_bottom_inside_divider et-no-transition\"><\/div><\/div>\n\n<div class=\"et_pb_section_1 et_pb_section et_section_regular et_flex_section\" id=\"Freelancers\">\n<div class=\"et_pb_row_1 et_pb_row et_flex_row preset--module--divi-row--6641b03e-d374-405e-aa87-fbca0dc2cfe1\">\n<div class=\"et_pb_column_2 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_2 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_3 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_0 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">Q<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Pourquoi le marketing de contenu \u00e9choue sans solution structurante<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_0 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_4 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Dans de nombreuses organisations, la production de contenus devient progressivement difficile \u00e0 piloter :<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_0 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">les contenus s\u2019accumulent sans architecture claire (th\u00e9matiques, sujets, priorit\u00e9s) ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_1 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">la ligne \u00e9ditoriale n\u2019est pas formalis\u00e9e, ou elle n\u2019est pas appliqu\u00e9e de fa\u00e7on constante ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_2 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">plusieurs audiences coexistent, sans ciblage explicite ni message coh\u00e9rent ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_3 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">la planification se fait \u201cau fil de l\u2019eau\u201d, ce qui fragilise la r\u00e9gularit\u00e9 ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_4 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">la r\u00e9daction avance, mais l\u2019alignement avec les objectifs business reste impr\u00e9cis.<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>R\u00e9sultat : du temps pass\u00e9, une coh\u00e9rence fragile, et une capacit\u00e9 limit\u00e9e \u00e0 reproduire ce qui fonctionne.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_3 et_pb_row et_flex_row preset--module--divi-row--6641b03e-d374-405e-aa87-fbca0dc2cfe1\">\n<div class=\"et_pb_column_5 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_4 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_6 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_1 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">u<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Qu\u2019est-ce qu\u2019une solution de marketing de contenu, concr\u00e8tement<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_1 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_7 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Une solution de marketing de contenu ne doit pas se contenter d'\u00ab aider \u00e0 r\u00e9diger du contenu \u00bb. Elle doit structurer et relier les \u00e9l\u00e9ments qui rendent la production de contenu efficace dans la dur\u00e9e : <\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module\"><div class=\"et_pb_text_inner\"><ol>\n<li>Une<strong> identit\u00e9 \u00e9ditoriale<\/strong> clairement d\u00e9finie (voix, ton, r\u00e8gles de r\u00e9daction) afin d\u2019assurer la coh\u00e9rence.<\/li>\n<li>Des <strong>audiences cibles formalis\u00e9es<\/strong> (personas) pour \u00e9viter un contenu g\u00e9n\u00e9rique.<\/li>\n<li>Un <strong>plan marketing \u00e9ditorial<\/strong> (th\u00e9matiques, sujets, mots-cl\u00e9s) pour prioriser et organiser.<\/li>\n<li>Un <strong>agenda de production<\/strong> (formats, parcours client, briefs) pour ex\u00e9cuter avec m\u00e9thode.<\/li>\n<li>Une <strong>production de contenus guid\u00e9e par ces \u00e9l\u00e9ments<\/strong>, avec une coh\u00e9rence appliqu\u00e9e, et une optimisation int\u00e9gr\u00e9e lorsque n\u00e9cessaire.<\/li>\n<li>Un <strong>cadre de collaboration<\/strong> (r\u00f4les, validation, suivi d\u2019avancement) pour produire \u00e0 plusieurs.<\/li>\n<\/ol>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_5 et_pb_row et_flex_row preset--module--divi-row--6641b03e-d374-405e-aa87-fbca0dc2cfe1\">\n<div class=\"et_pb_column_8 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_6 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_9 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_2 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">r<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Ce que ContentCrea n\u2019est pas<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_2 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_10 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_9 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong>ContentCrea n\u2019est ni un simple g\u00e9n\u00e9rateur de contenu IA ni une plateforme d\u2019automatisation marketing<\/strong>. La plateforme vise \u00e0 <strong>structurer et piloter une strat\u00e9gie compl\u00e8te de marketing de contenu<\/strong>, en alternative aux outils centr\u00e9s uniquement sur la g\u00e9n\u00e9ration de contenu ou l\u2019automatisation des campagnes. <\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_5 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Ce n\u2019est pas un logiciel SEO<\/h3><div class=\"et_pb_blurb_description\"><p>ContentCrea int\u00e8gre l\u2019optimisation dans la production, mais sa promesse centrale est la structuration et le pilotage du marketing de contenu pour une qualit\u00e9 optimale.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_6 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Ce n\u2019est pas un g\u00e9n\u00e9rateur de texte IA g\u00e9n\u00e9rique.<\/h3><div class=\"et_pb_blurb_description\"><p>L\u2019IA s\u2019appuie sur l\u2019ADN, les personas, les objectifs marketing et vos contenus pr\u00e9c\u00e9dents pour produire des contenus sur mesure et align\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_7 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Ce n\u2019est pas une simple cha\u00eene de prompts<\/h3><div class=\"et_pb_blurb_description\"><p>ContentCrea orchestre un workflow \u00e9ditorial structur\u00e9 dans lequel les informations sur votre organisation, vos audiences, vos objectifs, vos plans et vos contenus alimentent les \u00e9tapes suivantes. Cette approche agentique reste supervis\u00e9e : vous conservez la ma\u00eetrise des choix et des validations cl\u00e9s. <\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_8 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Ce n\u2019est pas un CMS<\/h3><div class=\"et_pb_blurb_description\"><p>La publication peut se faire via export (HTML) et des connecteurs CMS sont annonc\u00e9s.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_7 et_pb_row et_block_row\">\n<div class=\"et_pb_column_11 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_10 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--module--divi-text--c3dee584-2c56-47f1-893e-e67ea1fb3a37\"><div class=\"et_pb_text_inner\"><h2>Une plateforme de marketing de contenu con\u00e7ue pour structurer, planifier et produire vos contenus \u00e9ditoriaux<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_text_11 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module et_pb_text_align_center\"><div class=\"et_pb_text_inner\"><p>ContentCrea g\u00e9n\u00e8re et centralise des \u201cactifs \u00e9ditoriaux\u201d qui fonctionnent ensemble :<br \/><strong>ADN <\/strong>\u2013 <strong>personas <\/strong>\u2013 <strong>plans <\/strong>\u2013 <strong>agenda <\/strong>\u2013 <strong>contenu<\/strong><br \/>Chaque \u00e9l\u00e9ment alimente les autres, afin de construire un syst\u00e8me \u00e9ditorial coh\u00e9rent et durable.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_8 et_pb_row et_flex_row preset--module--divi-row--38447732-c33b-44d7-b075-897b01f23139\">\n<div class=\"et_pb_column_12 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_9 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_13 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_3 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf170<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_12 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Une plateforme pour structurer votre marketing de contenu<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_3 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_14 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_9 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">ADN de l\u2019organisation<\/h3><div class=\"et_pb_blurb_description\"><p>La plateforme construit, \u00e0 partir de vos informations, la personnalit\u00e9 de votre organisation, la voix, les tons, et les r\u00e8gles d\u2019\u00e9criture qui garantissent la coh\u00e9rence des contenus.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_10 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Personas cibles<\/h3><div class=\"et_pb_blurb_description\"><p>La plateforme formalise vos audiences : donn\u00e9es d\u00e9mographiques, motivations, objectifs, attentes et crit\u00e8res utiles \u00e0 la cr\u00e9ation d\u2019un contenu r\u00e9ellement cibl\u00e9.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_11 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Plans marketing<\/h3><div class=\"et_pb_blurb_description\"><p>La plateforme structure vos plans : th\u00e9matiques, sujets \u00e0 d\u00e9velopper, et mots-cl\u00e9s associ\u00e9s, adapt\u00e9s \u00e0 votre activit\u00e9 (selon les objectifs d\u00e9finis) et aux besoins de votre audience.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_10 et_pb_row et_flex_row preset--module--divi-row--38447732-c33b-44d7-b075-897b01f23139\">\n<div class=\"et_pb_column_15 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_11 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_16 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_4 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">g<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_13 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Une solution pour planifier et piloter la production<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_4 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_17 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_12 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Agenda de production<\/h3><div class=\"et_pb_blurb_description\"><p>ContentCrea positionne les sujets au bon niveau du parcours client (funnel marketing), attribue les formats adapt\u00e9s, et g\u00e9n\u00e8re un brief \u00e9ditorial d\u00e9taill\u00e9 pour chaque contenu \u00e0 g\u00e9n\u00e9rer.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_13 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Suivi d\u2019avancement<\/h3><div class=\"et_pb_blurb_description\"><p>L\u2019agenda permet de suivre les statuts et les \u00e9ch\u00e9ances, avec des indicateurs d\u2019alerte en cas de retard ou de contenu \u00e0 corriger.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_12 et_pb_row et_flex_row preset--module--divi-row--38447732-c33b-44d7-b075-897b01f23139\">\n<div class=\"et_pb_column_18 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_13 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_19 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_5 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\ue037<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_14 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Une solution pour produire des contenus coh\u00e9rents, pr\u00eats \u00e0 l\u2019emploi<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_5 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_20 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_blurb_14 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Contenus longs <\/h3><div class=\"et_pb_blurb_description\"><p>Les contenus sont g\u00e9n\u00e9r\u00e9s \u00e0 partir de vos directives \u00e9ditoriales, en prenant en compte votre ADN de marque, vos personas, vos objectifs m\u00e9tier et l\u2019\u00e9tape du parcours client. L\u2019approche couvre \u00e0 la fois la structuration et la r\u00e9daction, pour produire des contenus pr\u00eats \u00e0 l\u2019emploi. <\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_15 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Posts sociaux<\/h3><div class=\"et_pb_blurb_description\"><p>Les posts sont g\u00e9n\u00e9r\u00e9s dans la continuit\u00e9 de vos directives et de votre ADN, afin de maintenir une coh\u00e9rence sur les canaux sociaux.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_14 et_pb_row et_flex_row preset--module--divi-row--38447732-c33b-44d7-b075-897b01f23139\">\n<div class=\"et_pb_column_21 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_15 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_22 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_6 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\ue0f5<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_15 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Pour quels profils ContentCrea est une solution adapt\u00e9e<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_6 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_23 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_16 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>ContentCrea est con\u00e7ue pour ceux qui veulent produire mieux, plus r\u00e9guli\u00e8rement, et avec une coh\u00e9rence ma\u00eetris\u00e9e, sans d\u00e9pendre d\u2019une \u00e9quipe compl\u00e8te d\u2019experts.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_16 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Freelances et TPE\/PME<\/h3><div class=\"et_pb_blurb_description\"><p>Structurer un plan, produire avec m\u00e9thode, garder une coh\u00e9rence malgr\u00e9 des ressources limit\u00e9es.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_17 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Responsables marketing \/ direction marketing<\/h3><div class=\"et_pb_blurb_description\"><p>Planifier efficacement, coordonner les validations, produire \u00e0 l\u2019\u00e9chelle et combler des lacunes d\u2019expertise sur certains sujets.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_18 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">\u00c9quipes marketing<\/h3><div class=\"et_pb_blurb_description\"><p>G\u00e9rer la planification, plusieurs audiences, maintenir une qualit\u00e9 constante.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_19 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Agences<\/h3><div class=\"et_pb_blurb_description\"><p>G\u00e9rer plusieurs comptes clients via le multi-comptes (environnement d\u00e9di\u00e9 par client), avec des acc\u00e8s g\u00e9r\u00e9s par r\u00f4les.<\/p>\n<\/div><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_20 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--c59beea5-80f7-4b40-ae4c-6abf0ae2f378\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">Cr\u00e9ateurs de contenu & bloggers<\/h3><div class=\"et_pb_blurb_description\"><p>B\u00e2tir une strat\u00e9gie coh\u00e9rente et tenir la cadence de publication.<\/p>\n<\/div><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_16 et_pb_row et_flex_row preset--module--divi-row--a98c3812-31d9-4de8-b633-f72c53f1b5ce\">\n<div class=\"et_pb_column_24 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_17 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_25 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_7 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf067<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_17 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Les b\u00e9n\u00e9fices d\u2019une solution de marketing de contenu structur\u00e9e<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_7 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_26 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_18 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>En centralisant strat\u00e9gie, planification et production dans une m\u00eame logique, vous obtenez :<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_21 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">une coh\u00e9rence \u00e9ditoriale garantie (voix, tons, r\u00e8gles) ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_22 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">une clart\u00e9 strat\u00e9gique (th\u00e9matiques, sujets, priorit\u00e9s) ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_23 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">une ex\u00e9cution pilotable gr\u00e2ce \u00e0 l\u2019agenda, aux briefs et au suivi de production ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_24 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">une collaboration cadr\u00e9e (r\u00f4les, commentaires, validation) ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_25 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">un gain de temps op\u00e9rationnel sans renoncer au contr\u00f4le, puisque vous pouvez ajuster la version finale de tous les contenus produits.<\/h3><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_18 et_pb_row et_flex_row preset--module--divi-row--a98c3812-31d9-4de8-b633-f72c53f1b5ce\">\n<div class=\"et_pb_column_27 et_pb_column et_block_column et_pb_css_mix_blend_mode_passthrough et_flex_column_2_5 et_flex_column_2_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_row_19 et_pb_row et_pb_row_nested et_flex_row\">\n<div class=\"et_pb_column_28 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_24_24 et_flex_column_24_24_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_icon_8 et_pb_icon et_pb_module et_flex_module\"><span class=\"et_pb_icon_wrap\"><span class=\"et-pb-icon\">\uf509<\/span><\/span><\/div>\n\n<div class=\"et_pb_text_19 et_pb_text et_pb_bg_layout_light et_pb_module et_flex_module preset--module--divi-text--13740264-8b94-49a8-823a-6bc5bb4ded4f\"><div class=\"et_pb_text_inner\"><h2>Collaboration, validation et contr\u00f4le : produire \u00e0 plusieurs sans perdre la coh\u00e9rence<\/h2>\n<\/div><\/div>\n\n<div class=\"et_pb_divider_8 et_pb_divider et_pb_space et_pb_divider_position_top et_pb_module\"><div class=\"et_pb_divider_internal\"><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_column_29 et_pb_column et-last-child et_flex_column et_pb_css_mix_blend_mode_passthrough et_flex_column_3_5 et_flex_column_3_5_tablet et_flex_column_24_24_phone\">\n<div class=\"et_pb_text_20 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>ContentCrea int\u00e8gre un fonctionnement adapt\u00e9 au travail en \u00e9quipe :<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_blurb_26 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">invitation de collaborateurs (\u00e9quipe, clients, experts externes selon la souscription) ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_27 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">r\u00f4les et responsabilit\u00e9s (dont \u00c9diteur et Strat\u00e9giste) ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_28 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">workflow de validation : commenter, valider ou demander des ajustements avant publication ;<\/h3><\/div><\/div><\/div>\n\n<div class=\"et_pb_blurb_29 et_pb_blurb et_pb_bg_layout_light et_pb_blurb_position_left et_pb_module et_block_module preset--module--divi-blurb--23b7bbcd-313a-4fde-a794-fa7233f28c6a\"><div class=\"et_pb_blurb_content\"><div class=\"et_pb_main_blurb_image et_animated\"><span class=\"et_pb_image_wrap\"><span class=\"et-pb-icon\">^<\/span><\/span><\/div><div class=\"et_pb_blurb_container\"><h3 class=\"et_pb_module_header\">conservation de l\u2019historique des contenus pour capitaliser sur la production.<\/h3><\/div><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_section_2 et_pb_section et_section_regular et_block_section\">\n<div class=\"et_pb_row_20 et_pb_row et_block_row\">\n<div class=\"et_pb_column_30 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"dipi_expanding_cta_0 dipi_expanding_cta et_pb_bg_layout_light et_pb_module\"><div class=\"dipi_expanding_cta_container \"\n                data-config=\"{&quot;hide_header&quot;:&quot;on&quot;,&quot;hide_backtotop&quot;:&quot;on&quot;,&quot;dipi_expanding_cta_class&quot;:&quot;dipi_expanding_cta_dipi\\\/expanding-cta-0&quot;,&quot;dipi_expanding_cta_order_number&quot;:&quot;dipi\\\/expanding-cta-0&quot;}\"\n            >\n                <div class=\"dipi_expanding_cta_container-background\">\n                    <span class=\"et_pb_background_pattern\"><\/span>\n\t\t\t\t\t<span class=\"et_pb_background_mask\"><\/span>\n                <\/div>\n                \n            <div class=\"dipi_expanding_cta-content-wrapper\">\n                <div\n              class=\"dipi_expanding_cta-content\">\n              <div class=\"dipi-content-image-icon-wrap dipi-image-wrapper\"><img decoding=\"async\" src=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2020\/12\/contentcrea-blanc.png\" width=\"460\" height=\"460\" srcset=\"https:\/\/contentcrea.com\/wp-content\/uploads\/2020\/12\/contentcrea-blanc.png 460w, https:\/\/contentcrea.com\/wp-content\/uploads\/2020\/12\/contentcrea-blanc-300x300.png 300w, https:\/\/contentcrea.com\/wp-content\/uploads\/2020\/12\/contentcrea-blanc-150x150.png 150w, https:\/\/contentcrea.com\/wp-content\/uploads\/2020\/12\/contentcrea-blanc-20x20.png 20w\" sizes=\"(max-width: 460px) 100vw, 460px\" class=\"wp-image-236861\" \/><\/div>\n            <div class=\"dipi-content-text\">\n                <h2 class=\"dipi-content-heading\">\n                    Structurer votre marketing de contenu avec ContentCrea\n                <\/h2>\n                <div class=\"dipi-desc\"><p>Vous pouvez tester la plateforme via une <strong>p\u00e9riode d\u2019essai gratuite de 7 jours<\/strong> afin d\u2019explorer l\u2019ensemble du processus : structurer votre ADN \u00e9ditorial, formaliser vos personas, construire un plan marketing \u00e9ditorial, organiser l\u2019agenda, g\u00e9n\u00e9rer des contenus.<\/p><\/div>\n            <\/div>\n            <div class=\"dipi-button-wrapper\">\n                <a class=\"et_pb_button dipi_content_button\" href=\"https:\/\/contentcrea.com\/plans-pricing\/\">D\u00e9marrer un essai gratuit<\/a> \n            <\/div>\n          \n            <\/div>\n            <\/div>\n            \n                <div class=\"dipi_extending_cta-overlay\">\n            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