Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
Document and share strategic information with your team.
Company’s profile, mission and purpose, editorial guidelines, voice and tones, personas to be targeted.
Organize your content marketing activity through plans.
Define marketing plans, including mission, goals and themes to deal with. Find topics and assign a type, length, funnel stage, persona, author, delivery and publication dates, etc., to each of them.
Never lose sight of the strategy.
When creating content, be sure to always keep in mind the key information of your strategy and tactics.
ContentCrea was designed for that purpose.
Our user-friendly tool helps you to gather all the information needed: organization’s DNA information, personas, team members, roles, plans, themes, topics, funnel stages, publication and delivery dates…
You can access all this information in one place through the embedded editor when creating content.