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As freelancer or small & medium entreprise, you may lack expertise and time to create a structured, personalized content plan and consistently produce high-quality content.

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As CMO, you often struggle with limited time and resources to produce valuable content at scale, plan effectively, manage multiple personas, collaborate across teams, and tackle expertise gaps on certain topics.

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As content marketer, you often face challenges in creating personalized content at scale, managing content planning, balancing multiple personas, and ensuring consistent quality while dealing with resource limitations.

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As part of a marketing agency, you often struggle with producing high-quality, personalized content at scale, managing multiple client needs, coordinating teams, and ensuring consistent results across various campaigns.

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As blogger, you may struggle with creating a consistent content strategy that resonates with your audience and managing the time needed to produce high-quality posts regularly.

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Plans

Strategy in action

A Plan is a tactical framework — your content marketing roadmap. It turns your editorial vision into concrete, targeted, consistent, and measurable campaigns.

A plan includes the following elements:

  • Plan title: helps you track and contextualize each plan over time.
    Examples: “Lead Gen H1 2026”, “Spring 2026 Content Plan”, “Product Launch XX 2026”, “Customer Engagement 2026”.
  • Plan goal: brand awareness, lead generation, recruitment, engagement, retention…
  • Target audience: the persona(s) addressed by the plan.
  • Themes, topics, keywords: 1 to 3 main themes, associated keywords, and the content to be created for each.
  • Content formats: articles, FAQs, tutorials, guides, interviews…
  • Timeline: duration of the plan (e.g. 3 to 6 months) and publication frequency.
  • Geographical focus: country or target region, as it may influence editorial angles.

A Plan helps align objectives, audiences, content, content formats and schedule to maximize the impact of your content marketing strategy.

ContentCrea enables you to move from strategy to action — effortlessly.
Our platform helps you generate plans tailored to your business, your targets, and your priorities. It automatically builds your content production schedule and assigns each piece of content to the appropriate level of the marketing funnel, based on its format.

A tactical framework for success.

Align objectives, audiences, content, and schedule to maximize the impact of your content marketing strategy.

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